Copy Writer at SportPesa

Job Description

Job Responsibilities

• Generate high-engagement and persuasive social media content that reflects our brand’s voice
• Develop scripts for video and audio promotions including short form digital video content.
• Collaborate with Marketing, PR and Customer Experience to develop a variety of content marketing materials
• Produce error-free content that adheres to the company’s style guidelines
• Interpret creative direction and adapt points from creative briefs into persuasive copy concepts
• Simultaneously manage multiple projects with short deadlines
• Propose copy concepts and present underlying strategic thinking to business lead

Qualifications

• Bachelor’s degree or equivalent experience in marketing or communications
• Fluency in written English and swahili
• Demonstrated success in managing a business social media presence
• Experience in producing copy for digital, print and broadcast channels
• Proficiency with Microsoft Office software, including Word, Excel, PowerPoint, Communicator and Outlook
• Exceptional skill with the nuances of social media writing, including the use of hashtags, emojis and acronyms
• Solid understanding of SEO concepts preferred