Social Media Marketer at AfricarTrack International Ltd

Job Description

The Social Media Marketer should be highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion comes through as he/she engages with customers on a daily basis, with the ultimate goal of turning fans into customers.

Job Responsibilities 

• Develop relevant content topics to reach the company’s target customers.
• Create, curate, and manage all published content (images, video and written).
• Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
• Conduct online advocacy and open a stream for cross-promotions.
• Develop and expand community and/or influencer outreach efforts.
• Oversee design (i.e. Face book Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
• Design, create and manage promotions and Social ad campaigns.
• Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
• Analyze key metrics and tweak strategy as needed.
• Compile reports for management showing results (ROI).

Qualifications

• Degree in Communications or Marketing,
• One Year of Experience with Social Media Management, Marketing Experience, Content Creation, Copy writing, Graphic Design, Web Design and Strategy,
• Data Collection and Analysis,
• Technology Skills,
• Strong Verbal and Written Communication Skills,
• Attention to Detail,
• Self-Motivated,
• Creative Problem-Solving Skills,
• Experience with Major Social Media Platforms