Brand Manager at Lead Conusltants

We are currently recruiting in Kenya for our client a FMCG company in   Nairobi;

Job Responsibilities

• Translate brand strategies into brand plans and brand positioning
• Execute marketing plans and other projects by working closely with internal and external stakeholders to meet the departmental and business objectives.
• Oversee brand marketing and advertising activities to ensure consistency with product line strategies including management of third party marketing agencies
• Manage budgets and financials related to brand marketing campaigns to ensure spend in line with strategic direction to aide brand growth.
• Manage day-to-day activities associated to all brand marketing activities, including, project management, creative development, cross-functional implementation, campaign tracking and reporting as necessary.
• Monitor brand health metrics and analyse the data to take corrective brand action.
• Assist in new product development process.
• Monitor, evaluate and recommend brand packaging improvements and range extensions.
• Conduct market intelligence data through regular trade visits and using the insights to inform brand plans.

Qualifications

• Degree in Marketing/PR/Communications
• 5  years marketing experience preferable in an FMCG