Marketing Manager at SportPesa

We are hiring a Marketing Manager

We are looking for a flexible and versatile marketer who will be responsible for the growth of our active customer base.

Roles

Specifically, you will:

• Develop strategies and tactics to get create awareness and drive acquisition and retention of customers via all channels including SMS, web, APP and USSD.
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Supervise all marketing project and manage a team of different functions including Creative, Brand Communication, Sponsorships/Partnerships, Activations, Public relations and Digital Media
• Report on all marketing functions to management and oversee the daily functioning of the department
• Experiment with a variety of organic and paid acquisition channels
• Manage a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
• Oversee valuable and engaging content for our media including website and news channel that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Be in charge of marketing budget and optimize on spend to ensure return on investment
• Measure and report performance of marketing campaigns, gain insight and assess against goals

Job Requirements

• BS/MS degree in marketing or a related field
• Demonstrable leadership experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)
• Experience in managing and optimizing targeted digital campaigns (Google Adwords, Facebook, Instagram, Twitter etc) campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• Good taste, a sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement