Marketing Executive at Masmec Ltd

Job Description

Duties and Responsibilities:

• Conceive and develop efficient and intuitive marketing strategies
• Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events
• Take ownership of all digital marketing across multiple channels including the website, social media and performance channels with a focus on driving leads.
• Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
• Initiate and control surveys to assess customer requirements and dedication
• Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
• Monitor progress of campaigns using various metrics and submit reports of performance
• Collaborate with managers in preparing budgets and monitoring expenses
• organising events and product exhibitions and work with graphics teams to develop appropriate marketing memorabilia
• maintaining websites and utilising data analytics to come up with appropriate courses of action, produce written and multimedia content and
• manage pay-per-click (PPC) and programmatic advertising assess online traffic, updating databases and using a customer relationship management (CRM) system coordinating internal marketing and an organisation’s culture

Qualifications, Experience and Skill

• Proven experience as marketing executive or similar role
• An analytical mind, know your data be able to track leads and talk analytics.
• Thorough knowledge of strategic planning principles and marketing best practices.
• Proficient in MS Office and marketing software (e.g. CRM)
• Familiarity with social media and web analytics (e.g. WebTrends)
• Excellent communication and people skills
• Strong organizational and time-management abilities
• Creativity and commercial awareness
• BSc/BA in marketing, business administration or relevant discipline
• Membership to professional marketing bodies will be an added advantage