Chief Marketing Officer at Liquid Telecom

Job description

Role overview

The Chief Marketing Officer will be responsible for planning, developing, implementing and monitoring the overall business marketing strategy including online marketing while creating innovative marketing strategies that will build our brand, leading to increased awareness, relevance for each segment and respect among our target audience. Leading as an experienced marketer able to lead and drive marketing and branding efforts to increase aggressive awareness and growth targets with a passion for meaningful social change whilst ensuring innovative campaigns across the broad spectrum of today’s marketing channels

• Marketing and Media Management
• Develop Marketing Strategies including planning and leading marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning for our company's brands.
• Crafting strategy for the Marketing team, including:
• Digital - Online
• Advertising
• Communications
• Creative
• Prepare annual marketing plan and budget to support this
• Lead, Set, monitor and report on team goals
• Work in conjunction with PR and Communications to make sure we are delivering one consistent message
• Deliver reports on marketing activity for the board
• Analyse consumer behaviour and determine customer personas
• Deliver quality leads to the sales team
• Run weekly work in progress meetings with the marketing team and solve any issues or roadblocks
• Work closely with the product team to develop a Go to Market strategy and communication plan for new product introductions
• For large group events, travel to be on-site to supervise marketing execution
• Digital marketing managemen
• lead the digital marketing/online, the creation and initiation of digital campaigns and the rest of the digital channels used
• lead the Formulation and execute the digital marketing strategy as set out in the overall marketing plan
• Develop and manage the digital marketing budget
• Lead with oversight on all of the group’s online assets and help the team deliver against the marketing plan
• Monitor all marketing campaigns ensuring the correct branding is used and links are tracked
• Review new technologies and keep the company at the forefront of developments in digital marketing
• Review the market’s strategies to ensure the correct tactics are being followed
• Ensure each of the markets are fully supported, offering advice and guidance on best practice techniques
• Brand Management
• Build the Liquid Telecom brand, act as brand guardian and maintain responsibility for clear brand hierarchy, as well as execution of brand across all channels
• Ensure that branding is consistent across all advertising and campaigns for all brand under the Liquid Telecom Group
• Liquid Business
• Liquid Home
• Liquid Digital
• Work with external agencies and ensure they work within the Liquid corporate identity
• Grow audience across all touchpoints channels: including digital, social, online, website, physical events etc
• Act as contact point for DX/CX within Marketing. Share information on the progression of Projects within the marketing team
• Work with the Innovation department on the branding of partnerships and other initiatives that are support by the Liquid Telecom brands
• Work collaboratively with other departments to ensure campaigns achieve company goals and to improve data quality, reporting, and segmentation
• Ensure website tracking is in place and online leads can be attributed to a digital activity and Manage market’s request for web development work

Marketing Budget Creation and management

• Create yearly marketing budget
• Ensure all signed purchase orders fit with the planned budget
• Reconciliation of budget and submit to finance for sign off
• Adjust and reconfigure marketing budget to changing business needs

Artwork design and creation

• Lead the Creation of the master artwork for all new campaigns
• Tailor all artwork for all opcos and brands
• Deliver final print artwork to the requested specification and expected quality
• Create artwork for the branding of our buildings and office spaces
• Work with the product team to develop and create required material to launch and support all products through the creation and sales process
• Work with Artworker to make sure sharing of all material and best practice

OpCo Support:

• Liaise with OpCo Marketing leads to support on the ground activities
• Respond to OpCo requests for advice on campaigns or materials
• Review quality of proposed locally produced materials for all brands under the Liquid Telecom Group
• Produce stationary centrally for local OpCo’s
• Adapt complete current campaign material for OpCo use

Key Decisions:

• Decides on the Group marketing plan and budget to support this
• Decides on the team needed to deliver the marketing plan
• Decides on what activities are need to deliver the marketing plan
• Decides on the look and feel of the brand
• Decides on how all marketing material is implemented in all opcos
• Decides on when external specialists are needed to support the delivery of the marketing plan

Accountable for:

• Accountable for delivery of the Marketing plan
• Accountable for the use of the marketing budget and ensuring no overspend
• Accountable for the motivation and output of the marketing team
• Accountable for the well being of the marketing team
• Accountable for delivering quality leads to the sales teams
• Accountable for consistency and look or all messaging and branding
• Accountable for the condition and operation of the London office premises

Formal Qualifications Required

• BSc or MSc in Marketing or Business management
• Marketing credentials (CIM)
• Project management qualification

Role Related Experience Required

• Marketing experience at a senior level looking after a region – 10+ years
• Experience of digital advertising – 5+ years
• Experience in Technology and/or Telecommunication industry – 2+ years

Role Related Knowledge Required

• Strategy planning, project management and reporting
• Leadership and team management skills
• In depth knowledge of Telecoms sector
• In depth Knowledge of Africa

Role Related Skills/Competencies Required

• Excellent written and oral interpersonal skills
• Ability to work under pressure
• Ability to multi task and on multiple items at the same time
• Show leadership and lead by example
• An excellent eye for detail and not settle for “that will do”
• Ability to adapt to new challenges
• Be a team player and approachable at all times
• Ability to work with various departments and levels of staff
• Very good organisational skills
• A creative thinker who can justify change
• Board/Professional Membership Required