Country Brand Manager at Pfizer

POSITION SUMMARY

Development of all marketing and promotional activities for the allocated brands and portfolios, with the main objective of ensuring that the best strategies and tools are made available to all customer facing colleagues, that allows for maximum patient impact. Ensure that the strategies encompass all sectors (private & public) and channels of distribution.

Responsibilities

• Financial
• Deliver on revenue and IBA of brands and portfolios within the scope of management
  • Ensure high integrity and accuracy of forecasts
  • Ensure mitigation plans are developed, as required, to reach financial objectives
  • Work with GSC (demand planning) to optimize brand forecasts and reduce obsolescence
• Manage expense budgets
• DME Budgets (Direct Marketing Expenses/ including A&P) -Set up; monitor and track ROI of marketing expenditure and programs
• Manage OME (other marketing expense) budgets, allocated for T&E (Travel and Entertainment)
• Brand/TA/Channel management, strategy and tactical plan development
• Development of strategies, promotional campaigns and programs, through maximizing customer insights and ensuring maximum patient impact
  • Align to global strategies as appropriate
  • Provide accurate analysis of data for each brand, to support proposed strategy
  • Ensure the brands are being managed according to life cycle requirements
  • Take responsibility for brand requirements in the various channels and deliver the correct content to fulfill the promotional requirements within those channels (eg: script generation at doctor level, retail messaging etc)
• Develop plans and core materials in line with the tactical plan (supporting the channel strategies)
  • Drive cross-functional brand leadership through the core brand team
  • Take accountibility for ensuring that all content and/or promotion materials and items for promotional purposes are delivered timeously
• Review pricing and make recommendations for yearly SEP increases; tender opportunities and price reduction - depending on market dynamics, working closely with H&V (Health and Value function, who oversee pricing)
• Advance proposals for major strategy change to senior management
• Alignment across functions and stakeholder management:
• Align key internal stakeholders - medical, marketing, management, SMS (Sales and Marketing Services), sales, H&V/ Access; Legal and BA - to drive business objectives, develop strategies and tactics for the brand and/ or TA
  • Lead the efforts to understand and address opportunities and challenges
  • Establish effective peer relationships and strong cross-functional collaboration and communication
• Collaborate with sales to roll out and drive effective execution of campaigns and programs
• Establish and maintain positive relationships with identified opinion leaders (private and public sectors)
• Vendor management (in accordance with policy)

POSITION RESPONSIBILITIES

• Accountable
• Brand revenue achievement, across all channels
  • Development of strategy and tactical plans
  • Delivery of materials and content for customer facing colleagues and channel activities
• Brand forecasting
• Management of expenses
• Vendor management for brand specific initiatives
• Compliance
• Shared Accountability
• Develop country Op Plan; revenue targets, brand expense allocations, in conjunction with sales and management
• Channel marketing (retail/ state KA) - ensure that clear inputs on the customer journey for brands are shared and development of tactics is done.
• Long-range demand forecasting with demand planning and manager
• Revenue adjustments, as needed for LEs (latest estimates), with sales, business finance and manager
• KOL development - in conjunction with sales and medical
• On-boarding of new PSRs and identifying upskilling requirements with market changes - training and medical

TECHNICAL SKILLS REQUIREMENTS

• Technical skills required and/or preferred.
• Expect candidates to demonstrate these competencies:
• Demonstrates business acumen
• Acts decisively
• Seizes accountability
• Holds people accountable
• Leads change
• Self-awareness
• Commits to "One Pfizer"
• Builds effective teams (cross-functional)
• Candidate needs to demonstrate these commercial /management competencies:
• Broad knowledge of the pharmaceutical industry and healthcare environment including
• pricing, reimbursement, regulatory requirements and market and policy trends (this can be in the learning phase)
• Ability to analyze, define and convey complex concepts and strategies in verbal and written communication (candidate needs to be able to apply this competency)
• Able to develop a strategy, plan activities and effectively execute to the sales force (candidate needs to be able to apply this competency)
• Proven ability to perform effectively in a complex, changing environment, and the professional maturity to deal with ambiguity
• Strong interpersonal skills are required, as well as excellent verbal communication and presentation skills
• Well-organized with the ability to be flexible, prioritize multiple demands and effectively perform in a matrix organization (this can be in the learning phase)
• Demonstrated track record of ability to influence others
• Strategic skills, including creativity and effectiveness in identifying and addressing major strategic challenges (e.g. new competition, shifting market environment) and the ability to balance short-term needs with long-term vision for a brand
• Be able to develop performance metrics (can be in the learning phase)
• Demonstrated collaboration/negotiation