Marketing Executive at Kenya Ports Authority

• Recommend, coordinate and monitor the marketing programmes, procedures and activities for the assigned market segments.
• Formulate market activity plans that integrate into the comprehensive corporate plans to enable the Authority achieve its objectives.
• Identify and recommend market research to ensure that the Authority has the right information.
• Monitor customer issues and factors that affect market performance.
• Carry out customer satisfaction surveys as required and coordinates the implementation of the recommendations.
• Identify areas of new business opportunities within the assigned market segments and recommends appropriate strategies for developing these areas.
• Organize and coordinate trade shows and missions, impact trips and customer visits to monitor and improve customer service.
• Organize the Authority’s corporate events.
• Provide leadership and performs general management duties within the assigned market segment.
• Identify and recommend suitable advertising/promotional strategies/plans and liaises with the Authority advertising agency for effective execution.
• Ensure efficient utilization of the budget allocated to their market segment

Qualifications

• Be a holder of a Bachelor’s of Commerce (Marketing option) or any other Business related field from a recognized institution
• A Master’s Degree in the above field or any relevant field will be an added advantage
• Be a valid member of the Chartered Institute of Marketing or Marketing Society
• of Kenya (MSK) and be off good standing.
• Have not less than five (5) years’ experience in coordinating and implementation of marketing strategies with at least three (3) years served at a managerial level