Social Media Administrator at Kenya Broadcasting Corporation (KBC)

While reporting to the Digital Chief Sub-Editor, the job holder will use the Corporation’s social media strategy in order to boost visibility and customer / client engagement by maintaining new marketing campaigns, brand promotions, monitor progress using web analytic tools, and answer directly to social media inquiries, while using the Corporation’s guidelines. He/she will continuously generate content for the company, creating new ideas and campaigns.

Specific Terms

Three (3) years contract renewable subject to positive performance output.

Responsibilities

• Building and executing social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Generating, editing, publishing and sharing daily content (original text, images, video or HTML) that builds meaningful connections and encourages viewers and listeners to take action
• Setting up and optimizing the Corporation’s pages within each platform to increase the visibility of Corporation’s social content
• Moderating all user-generated content in line with the Organization’s Social Media Policy
• Continuously improving by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborating with other Departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.

Qualifications

• Bachelor’s degree in Journalism/Communication, Marketing,/IT/PR or related field
• Three (3) years working experience in Social Media marketing or as a Digital Media specialist
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skill
• Demonstrable social networking experience and social analytics tools knowledge
• Adequate knowledge of web design and web development.

Other Competencies

• Knowledge on  online marketing and good
• Understanding of major marketing channels
• Proficiency in IT skills
• Knowledge on Media Laws & Media Ethics
• Must be social media savvy, innovative & creative
• Must have a working knowledge of online technology
• Excellent communication & writing skills.

Organizational skills

• Must be self-driven, assertive, analytical, punctual and organized
• Must be a team player, dynamic and able to work under demanding circumstances
• Demonstrable professional approach, enthusiasm, drive, commitment, honesty, trust and loyalty
• Ability to keep abreast with evolving trends through continuing professional education in the area of digital platforms.

The Corporation wishes to fill the following vacant positionS with  dynamic, self-driven and results-oriented professionals to achieve its corporate objectives.