Marketing Manager - Hospitality at Achyutam

We are a hiring for the role of Marketing Manager for a Hospitality Solutions company. As a Marketing Manager, you will be responsible for developing and executing marketing strategies that strengthen the brand presence in Kenya. This role requires a strong understanding of the local hospitality industry, including hotels, safari lodges, and urban food & beverage businesses.
Key Responsibilities

Market Strategy & Execution

• Develop and execute marketing strategies tailored to the Kenyan markets
• Identify opportunities across key segments such as hotels, lodges, restaurants, and tourism operators
• Track industry trends including tourism seasonality, domestic travel, and international visitor patterns

Brand & Local Positioning

• Build a strong, recognizable brand within Kenya’s hospitality ecosystem
• Ensure messaging resonates with local business owners, operators, and decision-makers

Digital & Performance Marketing

• Manage digital campaigns across platforms such as Google, LinkedIn, Instagram, and Facebook (widely used in Kenya)
• Optimize campaigns for lead generation and conversions
• Oversee website, SEO, and email marketing initiatives

Lead Generation & B2B Growth

• Drive B2B marketing initiatives targeting hotel groups, independent properties, and F&B businesses
• Work closely with the sales team to generate and nurture high-quality leads
• Support proposal development and client presentations

Partnerships & Industry Engagement

• Build relationships with key industry bodies such as hospitality and tourism associations
• Represent the company at trade events, expos, and networking forums (e.g., hospitality and tourism exhibitions in Kenya)
• Develop partnerships with complementary service providers

Content & Communications

• Create locally relevant content including case studies, success stories, and marketing materials
• Manage PR and media engagement with regional business and hospitality publications

Team & Vendor Management

• Lead internal marketing staff and coordinate with external agencies, designers, and media partners
• Manage budgets effectively with a strong focus on ROI

Qualifications & Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field
• 5–8 years of experience in marketing, preferably within hospitality, tourism, or B2B services in Kenya
• Strong understanding of the Kenyan market and customer behavior
• Experience managing digital campaigns and using analytics tools
• Proven ability to drive lead generation and business growth
• Excellent communication and stakeholder management skills