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  • Posted: Mar 4, 2019
    Deadline: Mar 13, 2019
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    Standard Chartered Kenya, whose official name is Standard Chartered Bank Kenya Limited, but is sometimes referred to as Stanchart Kenya, is a commercial bank in Kenya.
    Read more about this company

     

    Head Digital Marketing Manager - Sales Team

     
    The Role Responsibilities
     
    Strategy
    • Support the development and implementation of a digital marketing strategy consistent with the business strategy.
    • Drive digital marketing initiatives that will drive online acquisition, digital channel utilisation as well as brand awareness.
    • Develop and manage end to end Digital Marketing campaigns working closely with the Retail Products’ and Digital Banking teams and agencies.
    • Drive and manage Paid, Owned and Earned media across online/ mobile.
    • Drive the deployment of Always On paid media strategy.
    • Understand and drive the deployment of performance (CPA/ CPL) model in paid media for online acquisition.
    • Understand the levers and drive the performance of owned media properties and optimise to drive business KPIs.
    • Understand and supervise SEO implementation and improvements to the site content, usability and design.
    • Drive implementation and tracking of social media campaigns and drive fan base across platforms such as FB, LinkedIn and Twitter.
    • Manage and coordinate all Retail social media communications for country.
    • Maintain understanding of the latest digital opportunities and trends in consumer interaction with digital technology and inspire the Bank with those possibilities.
    • Develop a comprehensive content strategy to advance the Bank’s thought leadership agenda.
    • Responsible for online communications, social media channels management, campaign and content strategy.
    • Requires close interaction with corporate affairs, brand & marketing , Digital Marketing Director, Africa, Segment/ Product Heads, AME and Group Digital Marketing teams and others to identify opportunities to leverage business wins in the media, to anticipate and prepare for reputational issues/ crises, to build government relations, and to maximise corporate responsibility and community activities.
    • Maintain a tight control on social media channels of all issues that have the potential to cause reputational damage to the Bank in-country. Manage crises and proactively deal with threats to the Bank’s reputation in collaboration with relevant stakeholders in corporate affairs, brand & marketing .
    Business
    • Primary responsibility around driving digital bank app downloads, account openings, and client referral and advocacy.
    • Champion the role of digital in all revenue, product and communication activities; and provide digital knowledge input into customer and proposition development.
    • Ensure appropriate targets are set for all digital activity and ensure such activity is appropriately tracked.
    • Drive digital marketing initiatives that will drive online acquisition, digital channel utilisation as well as brand awareness.
    • Drive key Group and business products to successful completion and share best practices and learning with Region/ Group.
    • Work with Segment/ Product and Voice & Virtual teams to provide insights on needs and behaviours of key customer activity.
    • Work with Voice & Virtual teams to continually monitor and enhance client social care SLAs and best practices.
    • Work with Analytics to understand client insights and ensure that these are fed back into digital marketing strategy.
    • Work with all fulfilment arms to ensure that there is timely action on leads generated.
    • Develop and implement end to end Digital Marketing campaigns, working closely with the relevant business functions and the creative and digital agencies.
    • Ensure alignment of digital campaigns and strategies with overarching ATL and CA activities.
    • Drive and manage Paid, Owned and Earned media across Online/ Mobile.
    • Understand and drive the deployment of Performance (CPA/ CPL) model in Paid Media and the development of audience sets for online acquisition to ensure cost efficiencies and optimal ROI.
    • Understand the levers and drive the performance of owned media properties and optimise to drive business KPIs.
    • Manage digital campaign budgets, ensuring on-time on-budget delivery across multiple channels and media.
    • Champion the increased investment in digital marketing budgets, monitoring and optimising spend of the same for maximum ROI.
    • Work to create digital synergies by connecting function owners of the different aspects of the digital marketing experience to create efficiencies and increase capacity.
    • Champion ‘Test and Learn’ initiatives with the agency to optimise future spend.
    • Proactive management and nurturing of agency relationships to optimise creative and media output.
    • Be a digital marketing champion – ensure all campaigns live up to our Digital Marketing guidelines while, at the same time, delivering committed business outcomes.
    • Manage Agency payments with the finance team.
    • Provide regular digital reporting with meaningful customer insight to drive strategy.
    • Collaborate with colleagues across Retail and corporate affairs, brand & marketing  to ensure continuous best practice sharing and improvement in the function.
    Our Ideal Candidate
    • At least 5+ years experience managing and implementing digital strategy and integration.
    • A demonstrated understanding of the role of digital in building a holistic brand experience. Prior work at a digital agency preferred.
    • Deep experience in managing SEM, SEM/ PPC, Display and Affiliate marketing is a must.
    • Extensive experience in B2B/ E2E and B2C marketing campaign management from research to implementation phase and ROI measurement.
    • Strong understanding of habits of digital consumer and competitive landscape.
    • Experience in using Digital Analytics and Media tracking tools (Google Analytics) with strong understanding of technical aspects of Digital media performance and measurement.
    • In depth understanding of Digital Marketing concept, best practice and key levers.
    • Experience with agency management or demonstrated understanding of the key factors around the same.
    • Proficient at Excel, PowerPoint and other MS Office programmes.
    • Ability to work with senior management to develop and roll out approved strategy.
    • Influencing across of a culturally diverse team across functions and geographies without direct reporting line.
    • Responsibility and perseverance.
    • High standards of professional integrity.
    • Experience working within the financial services industry would be highly desirable.
    • Degree educated or equivalent.
    Talent, Skill and Knowledge
    • Strategic acumen
    • Conceptual thinking – able to structure and organize
    • Execution orientation – able to execute and deliver results
    • Service and customer centricity
    • Influencing and networking
    • Data analysis and insight reporting to drive strategy
    • Presentation and communication
    • Ability to manage in a geographically and culturally dispersed environment

    Method of Application

    Interested and qualified? Go to Standard Chartered Bank Kenya on scb.taleo.net to apply

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