Marketing Officer at Co-operative Bank

The marketing officer will drive   the Sacco Marketing functions of the society. The position holder shall report to the General Manager.

The  officer will  provide  support  to credit  and  education  committee  with  the  aim of  increasing   Sacco  growth  in areas  like  loan  growth , deposit  growth, revenue  and  membership growth.

Responsibilities

• Develop various marketing strategies as per customer segments and needs.
• Develop marketing communication materials for new member recruitment and Sacco product marketing.
• Identify  and implement  various marketing activities  that  will lead to  new  members  recruitment and  Sacco  product  uptake.
• Develop the annual education programs for the Sacco in liaison with education committee and the General Manager.
• Prepare  marketing   and  advertisement  budgets in liaison with the  manager to ensure  sufficient  and  sustainable  funding  for  the  marketing  and advertisement  functions.
• Develop appropriate marketing communication to addresses the intended purpose.
• Conduct market research on current trends in the industry, members’ desired needs and develop strategies for fulfilling those needs.
• Produce valuable and engaging content for our website and the newsletter.
• Measure and report performance of marketing campaigns, gain insight and assess against goals.
• Review and analyze the performance of various marketing campaigns, gain insight and assess against set goals.

Qualifications

• Degree in marketing or a related field.
• Must have at least 3years marketing experience especially in the co-operative or banking sectors.
• Must demonstrate experience in marketing together with the potential and attitude required for the job.
• Proven experience in identifying target audiences and capacity to creatively devise leading channels and marketing campaigns that engage, educate and motivate.
• Good  interpersonal  skills whereby  he/she  must  be a  good  listener  and  be  able to understand  the  needs  of  each  member.
• Have a  good  personal communication skills and  be  able to generate  confidence  and  loyalty  from the  general  membership
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
• Up-to-date with the latest trends and best practices in online marketing and measurement.