Trade Marketing Executive at R4Kenya

Details:

Our client is one of the largest manufacturers of Confectionery, Food, Footwear, and Stationery products in Kenya.They seek a very competent Trade Marketing Executive whose responsibility is to ensure accurate implementation of all trade marketing and distribution activities is seamlessly done and provides support to the sales team in translating the category marketing strategy into agreed actions.

Responsibilities

The responsibilities will include:

• Service existing accounts, generate orders, and establish new accounts by planning and organizing daily work schedule to visit existing or potential sales outlets.
• Establish, develop and maintain business relationships with current customers and prospective customers in the assigned territory to generate new business for the organization’s products.
• Support the Brand Marketing process by identifying the key opportunities in Availability, Visibility and Activations (incorporating understanding on consumers, category, customer, competition, channel and external environment).
• Execute Trade Marketing Strategy across a portfolio of brands in consultation with and Area Sales Manager. This includes brand activations; merchandising and POS placement supervise the company staff in the region: sales and marketing teams.
• Implement and establish close working relationships with partners (Resellers, Traders and Retailers) in order to gain high levels of trade support and loyalty whilst enhancing understanding of the trading environment
• Manage the team in the designed territory by carrying out periodic reviews, route accompaniments and back checking on execution excellence in the assigned territory.
• Represent the company, acting in accordance with company business standards managing financial activities in an ethical manner.
• Monitor competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques, etc.
• Responsible for monitoring and reporting on competitive activity document all pricing activities.
• Supplies management with oral and written reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
• Keep management informed by submitting activity and results reports, such as daily visit reports, weekly work plans, and monthly and annual territory analyses
• Work on key strategic projects with retailers/wholesalers, aiming to influence purchasing behavior, drive in-store activity for the brand portfolio, and support the sales effort in the creation and implementation of innovative and effective trade support activities.