Marketing Specialist - Nairobi at Bolt

We are looking for a talented hands-on person with marketing experience to grow our brand in Kenya. You will be working closely with our Kenyan Marketing Manager and Regional Marketing Manager, ideating, planning and implementing local marketing campaigns to acquire new users and drivers.

Working closely with the Regional and HQ marketing teams, you’ll be responsible for ideating and planning local marketing campaigns from fun social media stunts to long-term strategic marketing plans. Your communication skills will be your first endorsement, followed by a data-driven mentality that will help you make effective decisions alongside the local operations team.

Responsibilities

• Brand Management and Marketing Campaigns – Bolt is here to stay – You decide how!
• Analysis – Whats and whys – Make the right decisions based on data, and report it!
• Communications – Tone of voice, different channels – You speak for Bolt!
• Partnerships – Make the brand stand out – Make new friends for Bolt!

Desired Skills and Experience

• 3+ years of marketing experience
• Experience with PR and content writing
• Experience with marketing ideation and planning
• Social media management and online advertising
• Knowing your Cs (CPM, CPC, CPI are part of your everyday vocabulary)
• Outstanding copywriting skills in both English and the local language (Swahili)
• Team player who can commit to tight deadlines
• Multi-tasker with great project management skills
• Strong self-starter, get-things-done attitude and good collaboration skills
• Data-driven and customer-centric approach to tracking and analyzing campaign results