Marketing Executive at Institute of Software Technologies Limited (IST)

The Marketing Executive shall report to the Business Development Manager.

• Develop and manage digital campaigns
• Content creation – writing blog posts, articles, newsletters an material for social media channels.
• Social media marketing – creating, managing and growing the company’s presence through blogs, Twitter, Youtube, Facebook and other strategically relevant online properties.
• Manage and maintain the organization’s website
• Produce new content for our products, constantly innovating to push new ideas and formats and measuring how well those ideas perform.
• Track and analyze website traffic flow and provide regular internal reports.
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improvising conversions.
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments.
• Monitor and develop reports on competitor activity within social media spaces.
• Make calls to the potential leads and arrange meetings with them.
• Meet corporate customers walking in with training enquiries or meet them as per the meeting schedule.
• Identify and Counsel the corporate customers for their training needs.
• Do the training gap analysis and set the training objectives.
• Prepare quotations, send them to client on time and follow up with them.
• Work towards building partnerships with corporate and with recruitment agencies.
• Attend/conduct seminars and exhibitions.
• Take corrective actions (if any) as determined by sales head after analyzing the sales performance.
• Maintain and update sales database and will regularly maintain a mail shot to all the enquiries

• A Diploma/BA in Communication, Marketing, Graphic design and any other related qualification.
• Conversant with editing software- Adobe Creative Suite: Photoshop, illustrator, lightroom, Indesign will be an added Advantage.
• Relevant work experience in archiving, research and publishing.
• Writing skills: You need excellent writing, editing and proofreading skills. Excellent editing, writing and communications skills to ensure standards, quality, consistency and tone.
• Creative skills: You need the creative ability to devise and research creative content.
• Digital skills: Familiarity with information technology, especially digital means of communication, is essential. 

Remuneration: Based on skills and experience