Content Marketing Strategist at Skytop Technologies

Details:

As a Content Marketing Strategist, your role is to promote our organization through content creation. Apart from being a content writer, you need to be able to manage all the creative resources in our company and find the best ways to use words that will bring sales revenues.

Content Marketing Job Duties:

• Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
• Collaborates across functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost.
• This role requires a brand publisher mindset: they create the content our audience is looking for and then to optimize the path to client’s conversions.
• Editorial requirements include SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.
• Editorial calendar and organization workflows must be developed and managed.
• Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why
• Measurement and optimization of the program will be required on a regular and ongoing basis
• Management of all creative resources including designers, writers, and other company personnel
• Integration of content programs with brand campaigns to drive brand to demand.
• Executive presentations on the program approaches and results will be required.
• Able to come up with content that will grasp the attention of many and generate sales.

Content Marketing Skills and Qualifications:

• Experience creating content for the web and growing a social audience
• Degree/Diploma in Communication and other related field.
• Must have Three (3) Years of experience in content writing.
• Knowledge of attractive AdWords that generate sales.
• Editorial mindset that seeks to understand what audiences consume and how to create it.
• Ability to analyze and present content and social performance
• Experience with Joomla!, WordPress, Google analytics, Slide share, and the top social channels that attract huge revenues.
• Project management skills and understanding of how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales
• The individual must be highly organized and self-driven.
• Team-oriented; professional and cooperative attitude
• Familiarity with Microsoft Office (especially Excel) and commonly used web browsers
• Marketing background will be an added advantage

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Interested applicants are required to fill the form below to submit their application before the 22nd day of July 2019.