Assistant Sales Manager at Sheer Logic

Role Purpose

• To optimize sales revenue generation from upcountry customers in accordance with the strategy and objectives.
• To promote HAL products at upcountry level to ensure the “push/pull” balance is achieved, in order to deliver business growth.

Responsibilities

• Develop and implement agreed sales plans, targets and budgets in accordance with the strategy and objectives.
• Work closely with Product Managers and Marketing teams to ensure appropriate customer segmentation exists and appropriate services are defined and delivered.
• Keep abreast of market trends, pricing and competition activities, giving regular information as changes occur.
• Be HAL’s brand ambassador in the upcountry area and ensure customers understand the company products & the appropriate attributes & benefits that meet the needs of the customer and to ensure distributors & dealers understand company products and the desired positioning.
• Be technically competent, and provide accurate & appropriate recommendations in an ethical manner, in order that the distributors achieve best return on investment.
• Ensure information about distributors, dealers & channel (e.g. Names, address, email, location, and products) is updated regularly.
• Prepare and seek agreement to sales activities to ensure competitive advantage through coherent implementation of strategy and deliver the sales budget.
• Give regular feedback of sales strategy progress and propose changes that suit the sales environment at any one period.
• Ensure the corporate policies are well understood and followed by Sales & Marketing team.
• Defend and promote the image of the company including representing the company in a professional and competent manner.
• Understand segmentation and priority customer segments and work as part of Sales team to ensure that data is accurate and value offers are appropriate.
• Produce an integrated annual sales program and campaign plans.
• Produce annual sales plan for the accounts under you along with pertinent marketing activities from various product managers.
• Have full product knowledge of assigned product categories.
• Train the sales team as well as the dealers and sales people in the market.
• Lead and develop the team below you to ensure continuous growth of the company.
• Maintain and enhance relationships with team and dealers.
• Keep abreast and well updated on all competitor and market information.
• Resolve any other issues pertaining to the assigned category and/or customer.
• Responsible for people management and processes in your team. (Policy enforcement, Training, performance appraisals and disciplinary process).
• Abide by company procedures and policy at all times.
• Any other duties as may be assigned to you by your Supervisor from time to time.

Qualifications

• Minimum qualification of a degree in Sales or Marketing or any other relevant field.
• Professional membership certification e.g. Marketing Society of Kenya or other relevant body.

Experience

• Previous experience in senior sales or marketing role of over 10 years with at least 5 years at a senior level, which involved people management. Preferably in similar industry.
• Extensive knowledge of the retail market sector and consumer electronic products.
• Understanding of latest marketing methodology and thinking.
• Extensive financial & value chain knowledge.
• Demonstrate ability to interact and cooperate with team and other stakeholders.
• Maintain professional internal and external relationships that meet company core values.
• Have a track record of team building and strategy implementation.
• Selling Skills Training.
• Must have a good understanding of local sales environment.

Key Skills

• Good communication skills.
• Excellent leadership skills.
• Good problem solving skills.
• Good report writing and presentation skills.
• Good negotiation skills.
• Budget management skills.
• Change Management skills.

Other behaviors critical for the role

• Leadership – strong ability to lead, coach, drive and motivate individuals and teams.
• Team work – ability to lead, contribute and operate with ease within the team.
• Delivery / performance orientation.
• The job holder must have well developed influencing capabilities.
• Must be able to prioritize effectively distribution of products within the region.
• Possess high drive and initiative.