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Africa Nazarene University is an American private Christian University in Nairobi, Kenya, and an affiliate of The Church of the Nazarene Colleges and Universities around the world.
Job Purpose: Responsible for driving business growth, sustainability and profitability by researching market conditions, producing marketing materials, creating a marketing campaign and managing sales pitches for prospective students.
Key Responsibilities / Duties / Tasks
Support development and implementation of marketing and business development strategy
Create tools and materials to deliver on the marketing and business development strategy e.g. proposals, pitches, videos, letters, posters, brochures
Measure and report performance of marketing campaigns and assess against departmental goals. Provide recommendations on the same
Visit existing and potential students/ clients to drive business growth
Create advertising and publicity campaign strategies and content that are informed by a deep understanding of the business, programs and target audience
Review produced artwork in readiness for execution in selected platforms
Negotiate and agree with media houses on the most appropriate media spaces and rates
Develop measurement tools for marketing research and intelligence. Manage projects from inception through presentations, supporting roll out of customized surveys/ discussion guides/ screeners, analyzing data, interpreting results and providing actionable insights
Develop customer survey tools, roll out, and analysis of results
Monitor customer feedback to improve customer experience across every touch point, develop innovative ideas and action plans to help in enhancing customer service
Study the market to identify customer needs, target groups and demographic segments, position of the University in the market, effectiveness of product delivery channels
Monitor competitors’ behaviour including strategic direction, market share, growth and plans
Provide key input in the design of the organisation brand manual
Organise college fairs, tours, and other student attraction programs on-campus
Job Dimensions:
I. Financial Responsibility:
Participate in the development of the department’s annual budget
II. Working Conditions:
Works predominantly within a comfortable office environment
Job Competencies (Knowledge, Experience and Attributes / Skills)
Academic Qualifications
Bachelor’s degree in a relevant field
Professional Qualifications / Membership to professional bodies
Applications giving full details of age, marital status, education and professional qualifications, experience, current post, salary and other financial benefits, copies of certificates, curriculum vitae, transcripts, the names and addresses of three referees (one of whom should be present or previous employer) should be addressed to: –
The Vice Chancellor Africa Nazarene University P.O. Box 53067 – 00200 Nairobi
Applications should reach the office not later than 8th November, 2019.
Applications could also be dropped at the Vice Chancellor’s Office at the Ongata Rongai Campus.
Note that only short listed candidates will be contacted.
Please note that Africa Nazarene University is an Equal Opportunity Employer.
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