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Africa Nazarene University is an American private Christian University in Nairobi, Kenya, and an affiliate of The Church of the Nazarene Colleges and Universities around the world.
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Marketing Officer
Grade: ANU 7
Department: Marketing
Location / Work Station: Main Campus
Reporting Relationships
Reports to: Director, Marketing
Direct Reports: None
Job Purpose: Responsible for driving business growth, sustainability and profitability by researching market conditions, producing marketing materials, creating a marketing campaign and managing sales pitches for prospective students.
Key Responsibilities / Duties / Tasks
- Support development and implementation of marketing and business development strategy
- Create tools and materials to deliver on the marketing and business development strategy e.g. proposals, pitches, videos, letters, posters, brochures
- Measure and report performance of marketing campaigns and assess against departmental goals. Provide recommendations on the same
- Visit existing and potential students/ clients to drive business growth
- Create advertising and publicity campaign strategies and content that are informed by a deep understanding of the business, programs and target audience
- Review produced artwork in readiness for execution in selected platforms
- Negotiate and agree with media houses on the most appropriate media spaces and rates
- Develop measurement tools for marketing research and intelligence. Manage projects from inception through presentations, supporting roll out of customized surveys/ discussion guides/ screeners, analyzing data, interpreting results and providing actionable insights
- Develop customer survey tools, roll out, and analysis of results
- Monitor customer feedback to improve customer experience across every touch point, develop innovative ideas and action plans to help in enhancing customer service
- Study the market to identify customer needs, target groups and demographic segments, position of the University in the market, effectiveness of product delivery channels
- Monitor competitors’ behaviour including strategic direction, market share, growth and plans
- Provide key input in the design of the organisation brand manual
- Organise college fairs, tours, and other student attraction programs on-campus
Job Dimensions:
I. Financial Responsibility:
- Participate in the development of the department’s annual budget
II. Working Conditions:
- Works predominantly within a comfortable office environment
Job Competencies (Knowledge, Experience and Attributes / Skills)
Academic Qualifications
- Bachelor’s degree in a relevant field
Professional Qualifications / Membership to professional bodies
- Relevant professional qualification
- Member of a relevant professional body
Work experience required
- Minimum of three (3) years’ relevant experience
Skills and Competencies:
- Interpersonal skills
- Communication skills
- Organising and time management skills
- Team player
- Detail oriented
Method of Application
Applications giving full details of age, marital status, education and professional qualifications, experience, current post, salary and other financial benefits, copies of certificates, curriculum vitae, transcripts, the names and addresses of three referees (one of whom should be present or previous employer) should be addressed to: –
The Vice Chancellor
Africa Nazarene University
P.O. Box 53067 – 00200
Nairobi
Applications should reach the office not later than 8th November, 2019.
Applications could also be dropped at the Vice Chancellor’s Office at the Ongata Rongai Campus.
Note that only short listed candidates will be contacted.
Please note that Africa Nazarene University is an Equal Opportunity Employer.
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