Marketing Officer at Career Options Africa Ltd

Responsibilities;

• Developing marketing strategies for open and in-house training programs, and conferences
• Coming up with innovative campaigns to grow awareness and demand for training programs across the region
• Recommending and rationalizing optimal marketing channels to use to achieve revenue targets
• Supporting all online and digital marketing initiatives
• Day to day marketing support and providing local insights
• Online Marketing of the organisation’s recruitment services

Qualificationa

• The job holder should have the following qualifications:
• Bachelor’s degree in a business related field
• At least 3 years marketing experience including selling Open Training Programs, Event management and Conferences, recruitment services
• Must have experience in a company offering training, conferencing and event management, recruitment
• Experience in direct sales and Online Digital Marketing
• Experience with analytics is an added advantage
• Excellent oral and written communication skills in both English and Swahili.
• Solid knowledge of marketing strategies including online/digital marketing
• Good understanding of marketing research techniques, statistical and data analysis methods
• Sound marketing skills as it is your job to improve bookings for conferences and events
• Creative and innovative.
• Must have good hands on experience in training, conferencing and event management.
• Self-motivated and able to operate independently with minimal oversight
• He/she should be strong in business etiquette, negotiation and business development skills and be a good brand ambassador.