Accounts Manager at Kenya Builders & Concrete Co. Ltd

KEY DUTIES / RESPONSIBILITIES

Client Relationship Management

• Build strong client relationships and understand business objectives/challenges.
• Serve as the main contact for client inquiries, issues and requests.
• Conduct daily check-ins to support satisfaction and identify collaboration opportunities.
• Ensure customer dues are paid within approved credit limits and keep customers informed of account status.

Strategic Account Planning

• Develop account plans to maximise revenue, profitability and account growth.
• Align internal products, services and solutions with client needs.
• Identify upselling/cross-selling opportunities and reactivate dormant accounts.
• Identify upcoming projects, understand client requirements at every project stage, and build relationships accordingly.
• Build strategic relationships with architects and engineers so products are specified for current/upcoming projects.

Communication, Resolution & Market Analysis

• Communicate the company’s product/service value proposition effectively.
• Coordinate with Sales, Marketing, Logistics and Customer Support for seamless delivery.
• Resolve key-account concerns promptly with internal teams.
• Track industry trends, market conditions and competitors; identify opportunities/threats and provide recommendations.

Reporting & Analysis

• Prepare account-performance reports, including revenue forecasts and customer-satisfaction metrics.
• Analyse data for trends, opportunities and improvement areas.

KEY OUTPUTS / DELIVERABLES

• Effective implementation of approved business plans and sales budgets.
• Business development through new-market growth and achievement of sales targets.
• High customer retention, improved customer relations and quality service delivery.
• Sales reporting through development of sales dashboards.

QUALIFICATIONS & EXPERIENCE

• Diploma or Bachelor’s degree in Business, Marketing or a related field.
• Proven experience in key account management or a similar role.
• Proficiency in CRM software and other relevant tools.