Administrator/Marketing Executive at Enzi Training Institute

A senior, strategic role which leads on all marketing and student recruitment activity in the College. The post-holder will establish clear direction for marketing this area and oversee the delivery of marketing required to achieve business, recruitment and reputational objectives. A part of the Senior Management Team for the College, key to the role is the ability to provide strategic marketing advice to colleagues in support of product development, customer journey and experience, and market positioning. Ultimately success will be judged by the College’s ability to recruit quality students in line with set targets.

The post-holder will also be part of the Colleges Marketing Senior Management Team, working closely with colleagues across the department to share best practice in support of broader business objectives.

• Lead the development and delivery of a marketing and recruitment strategy for each College, ensuring all activity is in line with the broader college brand and recruitment strategies.
• Lead on the creation of an annual marketing and communications plan for college, with clear deliverables and KPIs.
• Work in close liaison with senior colleagues across Marketing to ensure the College benefits from impactful, strategy-led activities across Campaigns, Outreach, PR and Events.
• Utilize intelligence and market insights to support the strategic development of the Colleges’ portfolios.
• Write and present reports, written and verbal, to the College Senior Management Team as required on marketing and recruitment activities and results.
• Play a full, active and strategic role in the College Senior Management Teams to report on marketing activity, market research findings, attraction and conversion activities, and to advise on appropriate tactical changes as necessary.
• Manage the Colleges’ marketing budget, ensuring spend is appropriately planned and monitored.
• Line management responsibility for the College Marketing team, setting objectives and monitoring progress against them, managing work flow, supporting development and delivering effective annual appraisals.
• Lead the College marketing team through embedding a culture of continuous improvement which encourages team members to question the norms, try new things and be innovative and creative in their approach.