Advertising Sales Executive at StarTimes Media

Duties and Responsibilities:

• Sourcing new clients and negotiating contracts with them.
• Meeting with clients regularly and serving as the contact between them and the creative team.
• Discussing ideas and advertising strategies with clients and assisting them in developing advertising campaigns.
• Presenting creative concepts to clients for approval and making sure they are in line with the client’s brand guidelines.
• Cultivate relationships with clients, gain deep insight into their business and ultimately provide solutions to their marketing and advertising.
• Develop and maintain relationships with clients and advertising agencies. Having rich clients resources would be preferred.
• Analyze and integrate our resources, creating new ideas on how to expand advertising and sponsorship revenue and achieve the sales target.
• Collect the information and analyze Kenya market and our competitors, creatively develop the sales strategies and plans against sales targets.
• Ability to work long hours in a high-pressure environment selling advertising airtime, commercial productions without supervision.
• Providing a holistic client service relations plan in order to optimize advertising budgets and achieve set revenue targets to clients so as to maximize broadcasting sales volumes and revenue targets.
• Any other tasks assigned by management.

Accountabilities and Performance Measures:

• Achieves assigned sales quota in the designated partner accounts.
• Meets assigned expectations for profitability.
• Completes partner account plans that meet company standards.
• Maintains high partner satisfaction ratings that meet company standards.
• Introduction and retention of new clients.

Organizational Alignment:

• Reports to the Advertising Sales Manager.

Qualifications:

• Bachelor’s degree in relevant area from an accredited institution, preferably in marketing and communications.
• More than 3 years’ experience in TV advertising sales.
• Should have a core understanding of media industry and marketing management, especially the media environment/ facts in Kenya.
• Having the working experience in advertising agencies would be preferred, which should include an in-depth familiarity with the Kenya agencies.

Skills:

• Should have strong and comprehensive analytical and effective execution abilities.
• Should be good at strategic thinking – to develop the business strategies that focus on short, medium and long term.
• Should possess the ability and skill to write the proposals to meet the clients’ needs.
• Proficiency in use of Microsoft Office Packages and other relevant marketing software.
• Team work oriented.
• Presentation and communication skills.