Area Manager at People FOCO

Our client, a distributor of luxury perfumes, is looking for an Area Manager to join their growing team.

Job Responsibilities:

• Retail Merchandise Management
  • Weekly store visits
  • Ensuring consumer interest by monitoring displaying products according to planograms and ensure testers on shelf are implemented by the retail and stores coordinator.
  • Maintain model stocks and ensure stock replenishments by liaising with retailer staff and brand managers
  • Enforce appropriate use of point of sale material (POSM) - shelf talkers, shelf glorifiers, blotters, visuals and dispose of all outdated materials as per SOP
  • Monitor retail shelf space – positioning, share of shelf, up to date visuals and housekeeping
  • Monitor share of shelf changes for competition
  • Compile weekly reports on POS status
  • Maintain Updated Visual Database
  • Ensure all Ella brands have best position and space in store
  • Maintain up-to-date database of visual measurements
• Maximise Sales Levels
  • Build and maintain relationships with in-store beauty advisors (BA), supervisors and store managers  
  • Motivate BAs through incentives and other creative means as authorized or directed by Business Unit Manager
  • Conduct BA on-counter training on new launches as directed by brand managers
  • Perform sales duties in key doors during key periods to actively contribute to sell-out
  • Maintain brands in top position
• Execute Animations and Events
  • Animations include mall activations, in-store activations, window visual animations, GWP promotions, BA contests, consumer promotions, PR events and so on as directed by brand managers including but not limited to:
  • Recruit, train and monitor promoters
  • Sourcing quotations and liaising with local suppliers
  • Liaising with retailers on requirements
  • Collection and disbursement of GWPs
  • Delivery, collection and storage of POSM
  • Set and monitor targets
  • Motivate promoters and store staff
  • Coordinating of the events
  • Compiling post-mortem report
  • Taking excellent pictures of animations
  • Advise new ways of marketing our brands
  • Other duties as prescribed by management
• Achieve constant brand media presence
  • Develop and Maintaining Relations with influencers in media
  • Constant product placements for pillars and new products
  • Conduct presentation meetings to brief media on new launches, proposed activity
  • Liaising with media on editorial or feature articles
  • Liaising with media on event coverage 
  • Monitor share of voice
  • Always seeking approval from HO first
• Monitor Market Trends
  • Monthly price comparisons with quarterly reports
  • Observe and report competitor activity at POS – shelf space, personalization, animations, new launches, consumer promotions
  • Observe and report competitor activity – mainstream & social media, mall activations, PR, above the line activity, training
  • Monitor share of voice
• Compile Reports
  • Report immediately major events as and when they happen – new store or mall openings, big competitor activities, economic environment factors
  • Weekly POS visits
  • Monthly market trend update via email
  • Monthly price comparison
  • Retail Excellence Database updated monthly
  • Independents Update monthly
  • Product Scanning
  • Budgeting, keeping records  and reconciliation of expenditure
• Canvassing for new business
  • Make contact with potential customers
  • Constant monitoring of independents
  • Conduct feasibility studies to identify real opportunities
  • Providing information to HQ for pursuing

QUALIFICATIONS

• University degree from a recognized institution
• Operational senior management experience managing approximately 8 stores
• Excellent negotiation skills
• Strong organizational & analytical skills
• Excellent Verbal and written communication skills
• Computer proficient
• Ability to interact at all levels