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  • Posted: Nov 17, 2023
    Deadline: Not specified
  • Never pay for any CBT, test or assessment as part of any recruitment process. When in doubt, contact us

    We are a HR Consultancy firm that is very passionate about people and their contribution towards the growth and success of any organization. We create systems that are streamlined towards the attainment of the organizations goals and build the capacity of the organizations employees to deliver results.
    Read more about this company


    Area Manager

    Our client, a distributor of luxury perfumes, is looking for an Area Manager to join their growing team.

    Job Responsibilities:

    • Retail Merchandise Management
      • Weekly store visits
      • Ensuring consumer interest by monitoring displaying products according to planograms and ensure testers on shelf are implemented by the retail and stores coordinator.
      • Maintain model stocks and ensure stock replenishments by liaising with retailer staff and brand managers
      • Enforce appropriate use of point of sale material (POSM) - shelf talkers, shelf glorifiers, blotters, visuals and dispose of all outdated materials as per SOP
      • Monitor retail shelf space – positioning, share of shelf, up to date visuals and housekeeping
      • Monitor share of shelf changes for competition
      • Compile weekly reports on POS status
      • Maintain Updated Visual Database
      • Ensure all Ella brands have best position and space in store
      • Maintain up-to-date database of visual measurements
    • Maximise Sales Levels
      • Build and maintain relationships with in-store beauty advisors (BA), supervisors and store managers  
      • Motivate BAs through incentives and other creative means as authorized or directed by Business Unit Manager
      • Conduct BA on-counter training on new launches as directed by brand managers
      • Perform sales duties in key doors during key periods to actively contribute to sell-out
      • Maintain brands in top position
    • Execute Animations and Events
      • Animations include mall activations, in-store activations, window visual animations, GWP promotions, BA contests, consumer promotions, PR events and so on as directed by brand managers including but not limited to:
      • Recruit, train and monitor promoters
      • Sourcing quotations and liaising with local suppliers
      • Liaising with retailers on requirements
      • Collection and disbursement of GWPs
      • Delivery, collection and storage of POSM
      • Set and monitor targets
      • Motivate promoters and store staff
      • Coordinating of the events
      • Compiling post-mortem report
      • Taking excellent pictures of animations
      • Advise new ways of marketing our brands
      • Other duties as prescribed by management
    • Achieve constant brand media presence
      • Develop and Maintaining Relations with influencers in media
      • Constant product placements for pillars and new products
      • Conduct presentation meetings to brief media on new launches, proposed activity
      • Liaising with media on editorial or feature articles
      • Liaising with media on event coverage 
      • Monitor share of voice
      • Always seeking approval from HO first
    • Monitor Market Trends
      • Monthly price comparisons with quarterly reports
      • Observe and report competitor activity at POS – shelf space, personalization, animations, new launches, consumer promotions
      • Observe and report competitor activity – mainstream & social media, mall activations, PR, above the line activity, training
      • Monitor share of voice
    • Compile Reports
      • Report immediately major events as and when they happen – new store or mall openings, big competitor activities, economic environment factors
      • Weekly POS visits
      • Monthly market trend update via email
      • Monthly price comparison
      • Retail Excellence Database updated monthly
      • Independents Update monthly
      • Product Scanning
      • Budgeting, keeping records  and reconciliation of expenditure
    • Canvassing for new business
      • Make contact with potential customers
      • Constant monitoring of independents
      • Conduct feasibility studies to identify real opportunities
      • Providing information to HQ for pursuing


    • University degree from a recognized institution
    • Operational senior management experience managing approximately 8 stores
    • Excellent negotiation skills
    • Strong organizational & analytical skills
    • Excellent Verbal and written communication skills
    • Computer proficient
    • Ability to interact at all levels

    Method of Application

    Interested and qualified? Go to People FOCO on to apply

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