Area Sales Manager at Kenafric Industries

Department & Section: Beverage Division

Main Purpose of this Position: To achieve regional sales targets by delivering growth, profitability and cash flow targets to meet business objectives.

Key Deliverables for this Position

• Achieve sales targets and customer base growth.
• Monitor and achieve cash flow targets.
• Ensure customer satisfaction is achieved.
• Achieve Cost targets

Key Responsibilities

• Implement departmental strategy while monitoring the scope areas in line with overall strategy, policies, processes and procedures achieve the institutions objectives.
• Developing and cascading the Section targets through a performance management structure while inspiring team to achieve the section scorecard in line with overall objective
• Vetting and adding new direct and indirect customers, enhancing business scope.
• Implement efficient route to market, ensuring accurate & timely tracking & reporting of primary and secondary sales, ensuring down the line support.
• Developing customer relationships through regular operational reviews to ensure that product availability, distribution and opportunities are grasped.
• Ensuring achievement of secondary sales targets through distributors, monitoring and reporting to achieve respective territory objectives
• Reporting market trends and competitive information to sales, product development and merchandising for growth of sales and profitability.
• Achieving on time error free and in-full order fulfillment and liquidate slow moving and dead stocks.
• Managing talent in respective territory including coaching, mentoring, developing, motivating, training and evaluating staff to achieve highest levels of performance
• Implementing best practices in respective areas of work
• Implementing product quality, customer & Service Excellence and Change initiatives to achieve desired business plans and culture

Financial Resources / Other key Resources / Assets

• Money
• Finished goods
• People
• Co. Vehicle

Key Interfaces

Internal

• Supply Chain
• Finance
• Audit
• Marketing
• Insurance

External

• Customers

Academic Qualifications

• Degree in Sales and marketing.

Professional Qualifications

• Professional Membership

Job / Functional Skills

• Leadership Skills
• Reporting Skills
• Sales & Marketing Skills
• Relationship Management Skills
• Interpersonal skills
• Decision Making Skills

General Skills

• Teamwork
• Communication Skills
• IT skills
• Customer Service
• Time Management

Behavior

• Customer Centric
• Ownership
• Continuous Improvement
• Leadership

Relevant Experience

• At-least 5 year(s) relevant experience- Prior beverage experience is beneficial.