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  • Posted: Mar 21, 2023
    Deadline: Mar 26, 2023
  • Never pay for any CBT, test or assessment as part of any recruitment process. When in doubt, contact us

    Esquire Consultants family is a dynamic and fast growing training management, recruitment, team building and career management consultancy firm with a vision to impact and revolutionize the training and management consultancy industry with market driven solutions. We aim to provide our clients with cutting edge and innovative services that will solve real challenges and provoke a new way of doing things.
    Read more about this company


    Area Sales Representatives

    Key Role Accountabilities

    Area 1: Sales Revenue Growth

    • Prepare and submit accurate sales forecast and timely reports to the line manager to facilitate proper planning
    • Achieve targeted numbers of AGD customers served against budget by managing SP and FA team in the area to achieve full cluster development in the Area assigned
    • Achieve sales volume as per the budget committed in the Area
    • Develop Sales support to AGD. Uplifting product to smaller Agrovet shops, in-shop promotion.
    • Farmer recruitment and support. Provide product and agronomic training for farmers, customers and partners
    • Assist demo set up and management
    • Demonstrate the value, positioning and agronomic benefit of Baraka Fertilizer products to farmers
    • Assist Sales Person in organizing and conducting field day
    • Data collection
    • Local representation in field activity. Build strong working relationships with community members both farmers and government personnel
    • Identify and pass business opportunities to sales personnel
    • Reporting on a daily basis to ASR on planning and achievement
      brand awareness and benefits to all customers and stakeholders in the Area
    • Pro-actively manage credit limit of the customer to support the sales growth
    • Ensure a balance of blends and straight sales (blends should be more than 70% of total sales)

    Area 2: Market Development

    • Continuously identify, recruit and serve new customers in mandated Area as per the set target for business growth and sustainability
    • Identify potential new prospects and propose to management
    • Identify, negotiate, plan and execute activation opportunities such as demo trials/strategic sampling, shop branding in line with customer’s agreement for purposes creating and maintaining sales for business growth and sustainability as well as brand awareness

    Area 3: Debt Management

    • Ensure Account payment and Reconciliations are done on Time.
    • Ensure Accounts operates within the stated credit limits

    Area 4: Relationship Management.

    • Build, Manage and Maintain good strong long term customer Relationship.
    • Ensure Timely address of Customers queries.
    • Ensuring Immediate Customer Feedback.

    Area 5: Timely Reporting and Feedback.

    • The ASR should give feedback on time for purposes of planning and forecasting. Weekly PDCA reports are expected by end of every Saturday
    • Gather and Report market intelligence (reporting competitor activities).

    Person Specification (Qualifications and relevant work experience)

    • Bachelor of Commerce Degree – Sales (or any other Business Degree)
    • Diploma in Business/ Agricultural Course with at least 6 years’ experience in sales (3 in a supervisory position)
    • Experience in Marketing will be preferred.
    • Proactive behavior to suggest ideas and way forward
    • Strong interpersonal and communication skills both internally and externally
    • Robust organizational and planning skills
    • Must be a Team Worker, Respective, Integrity, good Communicator, Innovatiotive, and Brilliant at the Basics.

    Method of Application

    If you meet the above criteria and are interested in making a meaningful career move in Sales & Marketing, apply by submitting your CV in confidence to:

    Talent & Human Capital Lead
    Esquire Consultants Limited.
    P.O Box 76883-00620,

    Via our placement email:


    • Do not attach certificates and testimonials in your application.
    • Closing date for applications is Saturday 26th March 2023.
    • Shortlisting will be carried on a rolling basis as applications stream in.
    • Only shortlisting candidates will be contacted.
    • If you do not hear from us by 31st March 2023, consider your application unsuccessful.
    • Our client is an equal opportunities employer

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