Area Sales Representatives at Esquire Consultants Limited

Key Role Accountabilities

Area 1: Sales Revenue Growth

• Prepare and submit accurate sales forecast and timely reports to the line manager to facilitate proper planning
• Achieve targeted numbers of AGD customers served against budget by managing SP and FA team in the area to achieve full cluster development in the Area assigned
• Achieve sales volume as per the budget committed in the Area
• Develop Sales support to AGD. Uplifting product to smaller Agrovet shops, in-shop promotion.
• Farmer recruitment and support. Provide product and agronomic training for farmers, customers and partners
• Assist demo set up and management
• Demonstrate the value, positioning and agronomic benefit of Baraka Fertilizer products to farmers
• Assist Sales Person in organizing and conducting field day
• Data collection
• Local representation in field activity. Build strong working relationships with community members both farmers and government personnel
• Identify and pass business opportunities to sales personnel
• Reporting on a daily basis to ASR on planning and achievement
  brand awareness and benefits to all customers and stakeholders in the Area
• Pro-actively manage credit limit of the customer to support the sales growth
• Ensure a balance of blends and straight sales (blends should be more than 70% of total sales)

Area 2: Market Development

• Continuously identify, recruit and serve new customers in mandated Area as per the set target for business growth and sustainability
• Identify potential new prospects and propose to management
• Identify, negotiate, plan and execute activation opportunities such as demo trials/strategic sampling, shop branding in line with customer’s agreement for purposes creating and maintaining sales for business growth and sustainability as well as brand awareness

Area 3: Debt Management

• Ensure Account payment and Reconciliations are done on Time.
• Ensure Accounts operates within the stated credit limits

Area 4: Relationship Management.

• Build, Manage and Maintain good strong long term customer Relationship.
• Ensure Timely address of Customers queries.
• Ensuring Immediate Customer Feedback.

Area 5: Timely Reporting and Feedback.

• The ASR should give feedback on time for purposes of planning and forecasting. Weekly PDCA reports are expected by end of every Saturday
• Gather and Report market intelligence (reporting competitor activities).

Person Specification (Qualifications and relevant work experience)

• Bachelor of Commerce Degree – Sales (or any other Business Degree)
• Diploma in Business/ Agricultural Course with at least 6 years’ experience in sales (3 in a supervisory position)
• Experience in Marketing will be preferred.
• Proactive behavior to suggest ideas and way forward
• Strong interpersonal and communication skills both internally and externally
• Robust organizational and planning skills
• Must be a Team Worker, Respective, Integrity, good Communicator, Innovatiotive, and Brilliant at the Basics.