Assistant Marketing Manager at Absa Bank Limited

Key Responsibilities

• This role is responsible for implementing, and executing marketing and communications strategies, plans and programs for the Enterprise Segment, to meet the brand and business objectives.
• Drive integrated go-to-market campaigns for new products, digital innovations, and business solutions. Partner with product, digital, and frontline teams to ensure cross-functional alignment and deliver on commercial key performance indicators
• Collaborate with key marketing agencies (creative, media, experiential etc.) and ensure optimal output in line with the agreed Service Level Agreements. 
• Work with media, digital, events, and sponsorship teams to drive execution across touchpoints, Customer events, ATL, BTL, and digital.
• They will provide relevant marketing insight and input in cross-functional business project teams.

Key Accountabilities

• Drive growth and consideration for Corporate & Investment Banking, and Business Banking propositions to grow the customer base.
• Drive primacy in CIB & BB through experiential customer engagement
• Leverage emerging insights to improve customer experience across all touchpoints and GTM executions to drive consideration.
• Leverage partnerships with different internal stakeholders to deliver efficiency & effective marketing execution.

Key Skills & Experience Required

• Marketing Strategy Implementation & Execution
• Digital Marketing & Campaign Management

• Experiential Marketing and Customer Events management
• Excellent Stakeholder Engagement (internal & external)
• Strong Project Management & Agency Coordination
• Customer-Centric Mindset backed by data and insight
• Budget and Performance Management

Qualifications

• Bachelor’s degree in marketing, Business, or a related field (a professional certificate in a Marketing or Communications specialty is an added advantage).
• Minimum of 3–5 years of experience in marketing, with at least 3 in a financial services institution.
• Proven experience in delivery of marketing projects
• Familiarity with digital marketing tools.