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Absa Bank Limited (Absa) is a wholly owned subsidiary of Barclays Africa Group Limited. Absa offers personal and business banking, credit cards, corporate and investment banking, wealth and investment management as well as bancassurance.
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Key accountabilities/Deliverables/Outcomes
Portfolio Management
- Oversee performance of savings accounts and term deposit products, ensuring achievement of business growth targets.
- Monitor product profitability, customer uptake, and retention trends, recommending pricing and product enhancements.
- Ensure accurate reporting and analysis of liability portfolio performance.
Onboarding Process Oversight
- Drive efficiency in customer onboarding processes to ensure speed, accuracy, and compliance with KYC/AML regulations.
- Partner with Operations, IT, and Compliance teams to continuously improve digital and branch onboarding journeys.
- Monitor and address risks or bottlenecks in the onboarding process to enhance customer experience.
Business Development & Customer Experience
- Develop and execute initiatives to increase savings mobilization and term deposit acquisition.
- Work with Relationship Managers and branch staff to promote deposit products effectively.
- Enhance customer education and engagement on product features, benefits, and digital access.
Risk & Compliance Management
- Ensure adherence to regulatory requirements, internal policies, and audit recommendations.
- Monitor portfolio risks, including fraud, operational lapses, or compliance breaches.
- Implement corrective measures to mitigate identified risks.
Leadership & Collaboration
- Provide guidance and support to branch teams on savings and deposit product positioning.
- Collaborate with Marketing to develop campaigns that drive uptake and retention.
- Train staff on product knowledge, onboarding processes, and customer engagement best practices.
Additional Responsibilities:
- Handle other operational tasks as assigned by leaders to support overall departmental objectives.
Role/person specification
Qualification
- Bachelor’s degree in Business, Finance, Economics, or related field (Master’s an advantage).
Experience
- 5–7 years’ experience in retail banking, with at least 3 years in deposit mobilization or product management
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Key accountabilities/Deliverables/Outcomes
Development & Implementation - 45%
- Analyze data to develop valuable insights related to business growth and product development and aligned to the 10X business agenda.
- Leverage product insights to identify and recommend new products or pricing initiatives for assessment and/or implementation to drive key product development initiatives.
- Devise actionable strategies from customer and products insights and leveraging research data and information to proactively identify business opportunities.
- Use the devised insights to build product prototypes/predictive models aligned to the 10X business agenda.
- Testing and implementation of the developed product prototypes, track and report outcomes.
- Develop and execute efficient and effective data analytics processes for business insights and decision-making purposes.
- Provide actionable insights into customer behavior and activity and make recommendations on strategic improved customer engagement and product penetration.
- Perform an analysis of key products and segments, competitors/market share, growth rate and impact analysis.
Business Monitoring & Management - 30%
- Take a lead in articulating and framing the product insights and recommendations when required to ensure there is appropriate substantiation.
- Liaise with all stakeholders on product insights, functionality, performance targets and activities planned.
- Monitor performance of the implemented product prototypes and report results with recommendations about performance and actions to improve if need be.
- Collaborate with cross-functional teams to design ad hoc and recurring reports to monitor performance indicators.
- Build report to visualize data insights and make data-driven recommendations to stakeholders/product managers.
- Stay up-to-date with data analytics trends, tools, and technologies and suggest improvements to enhance data-driven decision-making.
- Work with different teams to articulate insights to stakeholders, business and product managers.
Stakeholder Management and collaboration - 25%
- Proactively drive collaboration with varied stakeholders for execution and reporting of proposed product insights
- Liaise with / support to ensure timely delivery from Change, Operations & Technology teams for the development of processes, infrastructure, and IT capability to support Product enhancement recommendations.
- Engage with senior stakeholders across the organization to drive and manage the roadmap for the segments.
- Own and drive the Customer Segments story via effective communication with key stakeholders.
Role/person specification
Qualification
- Bachelor’s degree in data science, computer science, or a related field
- Microsoft Office Suite proficiency
Experience
- Experience in statistical modelling, data analysis, and data visualization
- Extensive knowledge and experience in user-centered design practices.
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Key accountabilities/Deliverables/Outcomes
Accountability: Investment Duties
- Key member of the AAML Investment Committee responsible for generating content as guided by the Chief Investment Officer.
- Responsible for developing portfolios and delivering investment returns exceeding pre-set benchmarks.
- Ensure timely and coordinated implementation of Investment Committee decisions.
- Monitor portfolios under management and execute rebalancing strategies to bring them in line with agreed investment committee strategies, Investment Policy Statements, Regulatory provisions and ABSA internal control frame works.
- Report client performance in accordance with Global Investment Performance Standards (GIPS).
- Uphold and follow the CFA Code of Ethics, Standards of Professional Conduct and relevant ABSA governance provisions.
- Ensure investment decisions are backed by high quality and appropriate research and analysis, both internal and external.
Accountability: Research Duties
- Develop financial models and generate financial valuations/updates for listed and unlisted companies.
- Generate investment recommendation reports/updates for internal and external clients to shape investment decision making.
- Forecast macro-economic variables such as interest rates, inflation, and GDP growth.
- Conducting weekly, monthly, and quarterly meetings with the investment team to review investment actions and guide future investment strategies.
- Maintain updated research databases.
- Provide market intelligence and coordinate meetings with potential investment issuers.
Accountability: Business Development
- Manage existing client relationships to retain and grow business from company’s clients.
- Support the Business Development team in presentations to potential clients.
- Leverage existing business relationships of the Group to grow company client base.
- Keep abreast of latest developments in international and regional markets and assist the Investment/Business Development Team to develop appropriate products for launch.
Accountability: Reporting and Relationship Management
- Responsible for the scheduled/ad hoc reporting to clients incorporating economic and market overview, portfolio valuation and performance and strategy for the respective funds.
- Coordinate with relevant functions to ensure timely and accurate reporting to regulators (CMA/ RBA) as appropriate.
- Making presentations to Client’s Investment Committees/ Trustees/ Fund secretaries.
- Assisting in preparation of strategy papers, investment recommendations and reports to the Board, AAML Governance Committees and other relevant stakeholders.
- Actively manage relationships with brokers, analysts, issuers and other market participants.
Accountability: Administration
- Ensure all documentation regarding investment management are complete and up to date.
- Liaise with Operations to ensure that management fees are paid promptly.
Accountability: Risk and Compliance
- Ensure that all activities and duties are carried out in full compliance with regulatory requirements, Enterprise-Wide Risk Management Framework and internal Absa Policies and Policy Standards. Understand and manage risks and risk events (incidents) relevant to the role.
Role/person specification
Qualification
- A degree in relevant subject which may include Finance, Commerce, Actuarial Science etc.
- Compliant with the CISI and ICIFA certification requirements
- Professional qualifications which may include CFA, CIFA, CPA, CISI, CAIA and/or other relevant professional qualifications in fund management will be an added advantage
Experience
- A minimum of ten (7) years in the financial sector; with at least five (5) year work experience gained in an investment house/environment
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Key accountabilities/Deliverables/Outcomes
Accountability: Business Development/ Management
- Develop a knowledge of the client’s entire financial situation and be able to structure a goals-based investment and financial plan.
- Drive pension product uptake by actively identifying and pursuing opportunities, engaging clients on retirement planning needs to grow Assets Under Management
- Ensuring investors instructions are processed accurately and in a timeous manner as per CMA regulations and internal policies
- Supporting the branch network in ensuring they receive timely service from AAML team and continuously improving the processes therein.
- Develop and deliver investment education presentations and sessions to clients and prospects.
- Develop relationships with management teams of institutions, as well as cultivating relationships with key industry players.
- Collaborates with the Investment Management team regarding investment strategy and client portfolio structure.
- Provide market feedback to facilitate the development of new and enhancement of existing products that meet client needs. Provide product recommendations
- Participate in training IFAs, Bank teams and Branch network on the AAML products
- Drive business results and acquire new assets under management through selling financial products to the existing client base and new client acquisition with a keen focus on pension solutions.
- Continuously update and provide feedback on client FAQs
- Respond to queries and complaints from clients as regards the company’s products; this should be done in a timely fashion
- Maintain a deal pipeline and continuously update on progress
- Develop business proposals for existing and new customers
- Determine cross-selling opportunities among different ABK bank segments and importantly work closely with Business Banking teams to solution SMEs.
- Support and execute marketing initiatives to enhance brand visibility and client engagement, including contributing to social media campaigns (e.g., LinkedIn), content development, and promotion of investment solutions across digital platforms.
Accountability: Administrative Activities
- Preparation of daily, weekly, monthly sales reports and any other reports that might be required by the Management.
- Producing accurate transactions reports daily and reconciling to branch MI.
- Generate and update customer sales log via customer relationship management system
Role/person specification
Qualification & Experience
- Bachelor’s degree in business, marketing, or a related business degree
- Professional qualification: CISI level II or an ICIFA member.
- Minimum 5 years of experience in asset management business or in a regulated financial services provider.
- 2-5 years’ experience in sales with a proven track record
- Experience of working in an investment-related field or company would be of great benefit.
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Key accountabilities/Deliverables/Outcomes
Financial Performance and Management:
- Formulate and implement product strategy and execution plans, ensuring that ambitions to grow share of the primary banked market are met.
- Implement and support frameworks for the management of product performance across the teams.
- Coordinate sales targeting approach together with Client Coverage in BB and Credit.
- Support countries to provide solutions on complex and critical transactions and projects.
- Ensure product profitability through revenue and cost optimization.
Product Development and Launch:
- Lead the development and launch of innovative products and services tailored to the specific needs of the target market.
- Conduct thorough market research to identify customer needs, preferences, and risk profiles.
- Proactively build an internal and external network that will facilitate the generation of customer leads (e.g., Industry/Trade Associations, Chambers of Commerce, Industry seminars, etc.) by networking effectively.
- Collaborate with internal stakeholders in CVP, IT, Risk Management, and Marketing to develop and implement new solutions.
- Maintain an excellent understanding of technical expertise and remain up to date with relevant sector/department knowledge, have insight into external market developments/initiatives and strategic implications thereof
- Ensure all products and services comply with regulatory requirements.
Marketing and Sales:
- Develop and execute comprehensive marketing and sales strategies to drive awareness, adoption, and usage of Absa's products and services.
- Leverage partner channels and digital marketing platforms to effectively reach the target audience.
- Set and monitor clear sales targets for products across the ARO countries.
- Oversee the performance of sales teams and implement strategies to optimize conversion rates.
Risk Management and Compliance:
- Develop and implement a robust risk management framework for the business.
- In collaboration with Risk, build a quality credit portfolio that effectively utilizes capital to build sustainable income for the Bank.
- Continuously monitor and mitigate potential risks associated with fraud, creditworthiness, and data security.
- Collaborate with the Risk Management team to implement appropriate risk-based models and collection strategies.
Data Analytics and Reporting:
- Develop and implement a data-driven approach to business, leveraging customer data and market insights to inform product development, marketing strategies, and risk management practices.
- Analyze key performance indicators (KPIs) to track progress towards achieving business objectives.
- Generate regular reports on the performance of the business, including customer acquisition, revenue generation, and risk metrics.
- Translate data insights into actionable recommendations for continuous improvement.
Team Management:
- Lead, motivate, and develop a high-performing team of Transactional Banking specialists.
- Ensure team members possess the necessary skills and knowledge to achieve business goals.
- Foster a collaborative and results-oriented work environment.
- Delegate tasks effectively and provide ongoing coaching and feedback.
Role/Person Specification
Qualification
- Undergraduate degree on a business-related field or equivalent academic qualifications
Experience
- Over 10 years banking experience, majority of which must be in BB or CIB.
- Strong people and sales management skills, and experience in banking.
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Key Responsibilities
- This role is responsible for implementing, and executing marketing and communications strategies, plans and programs for the Enterprise Segment, to meet the brand and business objectives.
- Drive integrated go-to-market campaigns for new products, digital innovations, and business solutions. Partner with product, digital, and frontline teams to ensure cross-functional alignment and deliver on commercial key performance indicators
- Collaborate with key marketing agencies (creative, media, experiential etc.) and ensure optimal output in line with the agreed Service Level Agreements.
- Work with media, digital, events, and sponsorship teams to drive execution across touchpoints, Customer events, ATL, BTL, and digital.
- They will provide relevant marketing insight and input in cross-functional business project teams.
Key Accountabilities
- Drive growth and consideration for Corporate & Investment Banking, and Business Banking propositions to grow the customer base.
- Drive primacy in CIB & BB through experiential customer engagement
- Leverage emerging insights to improve customer experience across all touchpoints and GTM executions to drive consideration.
- Leverage partnerships with different internal stakeholders to deliver efficiency & effective marketing execution.
Key Skills & Experience Required
- Marketing Strategy Implementation & Execution
- Digital Marketing & Campaign Management
- Experiential Marketing and Customer Events management
- Excellent Stakeholder Engagement (internal & external)
- Strong Project Management & Agency Coordination
- Customer-Centric Mindset backed by data and insight
- Budget and Performance Management
Qualifications
- Bachelor’s degree in marketing, Business, or a related field (a professional certificate in a Marketing or Communications specialty is an added advantage).
- Minimum of 3–5 years of experience in marketing, with at least 3 in a financial services institution.
- Proven experience in delivery of marketing projects
- Familiarity with digital marketing tools.
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Key accountabilities/Deliverables/Outcomes.
Sales and Service: - 45%
- Conduct annual review of customers’ borrowing facilities (and interim review if customer circumstances [risk profile] dictate).
- Consult customer owners/managers on financial/credit issues and general business practice/ideas.
- Determine the key messages, e.g. agreed service standards, negotiated pricing, team relationship contact points (including introductions to new personnel) and new product changes. Calculating the most appropriate means of communicating with customers.
- Deal with, and find resolutions for, customer complaints.
- Determine the products that are most effective in meeting customers’ needs and be able to sell them at short notice, both reactively and proactively.
- Monitor and ensure adherence to risk service standards.
Controls -15%
- Maintain knowledge of all bank products, credit standards, services and trends and provide efficient customer services.
- Coordinate with senior officers in business plan development, prepare credit packages and perform credit analysis and provide update for call lists.
- Ensure Audit issues are closed within the quarter of identification, or within the agreed time frames, whichever is shorter.
- Nil operational losses
- 100% active customer digitization
- 100% adherence to SME impairment within budget
Business Management: - 30%
- Monitor and control the quality of the portfolio using “Condition of Sanction” triggers where possible and in accordance with RM guidelines and Bank policy.
- Manage “Early Warning List” customers to reduce risk, following H.O. and Regional guidance provided.
- Adhere to procedures and guidelines within the BB RMCD.
Staff Management: - 10%
- Day-to-day support to Enterprise Bankers and branch staff in provision of consistent service quality and risk.
- Manage own leave plan.
- Offer support as per business request.
Risk & Control Objective
- Ensure that all activities and duties are carried out in full compliance with regulatory requirements, Enterprise-Wide Risk Management Framework and internal Absa Bank Kenya Plc Policies and Policy Standards. Understand and manage risks and risk events (incidents) relevant to the role.
Role/person specification
Qualification
Preferred Experience
- 3 years’ experience in Business Banking related field
Method of Application
Use the link(s) below to apply on company website.
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