Assistant Product Manager at Sheer Logic

Job Purpose

• To lead the Sales and Marketing process and strategy for specific product/category.
• To optimise revenue generation for the specific product line to meet business objectives.

Responsibilities

• Ensure market share targets are met.
• Produce annual product & brand strategies for selected category which define market offer and positioning within your scope.
• Manage the existing product and service portfolio ensuring that financial criteria, customer needs are met and brand character developed.
• Fully understand the value chain for key products and investigate options for projects and partnership for incremental business.
• Work closely with the marketing team to ensure that new products and services meet market requirements and financial criteria.
• Produce an integrated annual marketing program and campaign plans.
• Implement sales promotions and marketing activities based on approved marketing plan.
• Have full product knowledge of assigned categories.
• Train the sales team as well as the dealers and salesmen in the market.
• Ensure sales strategies are in place to ensure sales growth targets are achieved.
• Ensure availability of spare parts in good time through communication with suppliers.
• Analyze market data for all the products – generate and present reports on the same.
• Keep abreast and be well updated on all competitor and market information.
• Forecast quantities for the assigned categories and ensure projections are up to date.
• Continuously evaluate and enhance the product line up.
• Resolve any other issues pertaining to the assigned category.

Qualifications

• Previous experience in senior sales or marketing role of over 7 years, which involved people management. Preferably in similar industry.
• Minimum qualification of a degree in Sales or Marketing or any other relevant field.
• Professional membership certification e.g. Marketing Society of Kenya or other relevant body will be an added advantage.
• Extensive knowledge of the retail market sector and consumer electronic products.
• Understanding of latest marketing methodology and thinking.
• Extensive financial & value chain knowledge.
• Track record of team building and strategy implementation.
• Change management experience.