Associate Brand Manager- Solar Inverter Business at Sun King (Formerly Greenlight Planet)

About the role:

• The Associate Brand Manager - Solar Inverter Business will be in charge of developing and executing marketing strategies to promote and grow the solar inverter product portfolio. This role involves partnering with sales, product development, and customer service teams to enhance the customer journey, drive sales, and ensure seamless product launches. The ideal candidate will have strong experience in marketing within the consumer goods industry, with a focus on delivering customer-centric initiatives and optimizing brand presence through digital campaigns, events, and cross-functional teamwork.

What you would be expected to do:

Marketing Strategy & Execution

• Develop and implement marketing strategies for the solar inverter product portfolio
•  Conduct market research to identify trends, customer needs, and formidable landscape.
• Plan and execute marketing campaigns, including digital, print, and events, to promote the product portfolio.
• Track and monitor impact of marketing initiatives on prospects and sales

Sales Team Partnership

• Work closely with the sales team to align marketing efforts with sales goals.
• Provide sales assistance materials and training to enhance product knowledge and drive sales.

Cross-Functional Partnership

• Work with with the new products team to ensure successful launches and product development.
• Partner with customer service to address customer feedback and improve customer satisfaction.
• Coordinate with programs teams to integrate marketing initiatives into broader business programs.

Customer Journey & Experience

• Map out the customer journey and identify key touchpoints to enhance the customer experience.
• Develop customer-centric marketing initiatives to ensure a seamless and optimal customer journey.
• Work with teams to implement customer feedback mechanisms and improve overall satisfaction.

Agency & Supplier Management

• Manage relationships with external agencies and suppliers to ensure high-quality deliverables.
• Oversee the development and production of marketing materials.

Event Management & Activations

• Plan and execute events and activations to engage the target audience and drive sales.
• Coordinate with internal teams and external partners to ensure successful event execution.
• Track and monitor impact of initiatives through prospects tracking and sales conversion

You might be a strong candidate if you:

• Hold a bachelor’s degree in Marketing, Business, or related field.
• Have 5 years’ Experience in marketing within the consumer goods industry. 
• Possess strong communication and people relations skills.
• Are able to manage multiple projects and work cross-functionally.
• Have an analytical mindset with a customer-centric lens and a good comprehension of customer experience.
• Demonstrate the ability to work alone and in a team