Brand Executive at Big Square Kenya

Job Purpose

• Ensure consistent customer experience, drive customer centricity, and optimize brand awareness through CRM insights and customer engagement.

Responsibilities

• Craft compelling brand messaging and positioning.
• Use CRM analytics to refine customer communication.
• Develop and execute customer engagement plans.
• Handle customer queries and improve satisfaction strategies.
• Identify new market opportunities and lead product launches.
• Optimize marketing spend and track expenses.
• Report on customer trends and campaign performance.

Minimum Requirements

• Bachelor's degree in a relevant field. CIM certification is an added advantage.
• 3+ years experience in a brand or customer experience role (Hospitality Industry preferred).

Key Competencies

• Analytical thinking & problem-solving.
• Customer-focused & adaptable.
• Digital marketing proficiency.