Brand Executive – Digital at CFAO Motors Kenya limited (Formerly Toyota Kenya)

The purpose of the job is to implement the CFAO Motors Kenya digital marketing strategy through initiating proactive digital marketing action plans, monitoring efficiency and effectiveness, and drive the achievement of agreed targets. The role holder has a strong grasp of current digital marketing tools and strategies and able to lead integrated digital marketing campaigns from concept to execution.

The role holder will manage, plan and oversee all aspects of digital marketing within CFAO Motors Kenya, to ensure effective promotion of the corporate brand, as well as support development of digital marketing plans across all Business Units.

The key roles and responsibilities include:

• In charge of building a strong digital brand for CFAO Motors Kenya, in collaboration with Marketing Manager and external agency partners, to drive top of mind awareness for CFAO Motors Kenya brand and all products within the business in support of the overall business strategic objectives.  Responsible for development and implementation of the digital marketing strategy for the Corporate CFAO Motors Kenya brand.
• Responsible for developing annual digital brand plans and Implement approved marketing initiatives for different products in CFAO Motors Kenya (Toyota, Suzuki, Hino, Yamaha, Winpart, Automark & Autofast) together with respective teams in line with the overall strategic objectives of the company to facilitate achievement of sales targets for the brands.
• Act as a strategic digital business partner to the respective Business units, aligning on their strategic initiatives, offering digital marketing direction and support, ensuring their objectives are met within budget and efficiently, with demonstrated Return on Investment (ROI).
• In collaboration with Business Unit heads and marketing executives, develop, track and monitor annual digital marketing budget for different brands to ensure the allocation of sufficient funds for successful implementation of the digital marketing initiatives.
• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.  Maintaining CFAO Motors Kenya social media presence across all digital channels and measuring and reporting on the performance of all digital marketing campaigns
• Working closely with digital agency partners, plan and execute all digital marketing campaigns, including SEO/SEM, marketing database, email, social media, display advertising campaigns, lead generation etc.
• Design, build and maintain CFAO Motors Kenya social media presence, Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Working closely with the Marketing Manager, in charge of planning, preparation and execution of all digital brand building initiatives for CFAO Motors Kenya
• In charge of Quarterly reviews of the digital marketing plans in collaboration with the brand executives to ensure the plans are aligned with the corporate CFAO Motors Kenya marketing strategy.
• In collaboration with the Marketing Manager, incharge of recruiting and management of external digital agency relationship ensuring onboarding and management of the agency relationships, as well as monitoring performance against set scope of work, with periodic reviews and reporting in adherence to contractual agreements.
• In charge of development of Service Level Agreements (SLA’s) between marketing and Business units within CFAO Motors Kenya and ensuring these are cascaded across departments and implemented in order to drive efficiency within the marketing department

Knowledge/Skills & Experience

Minimum level of academic and professional qualification required to perform effectively in the role

• Bachelor’s Degree in marketing or a relevant field from a recognized institution
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, motivate and lead generate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Minimum level of academic and professional qualification required to perform effectively in the role

• Minimum 3 years of working experience in a digital marketing or relevant field from a reputable organization
• Computer literacy
• Knowledge of Marketing, PR, Communications or advertising
• Automotive industry awareness
• Sound digital marketing understanding
• Knowledge of the current state of affairs both local and international
• Knowledge of relevant legislation and its impact to the automotive industry
• Digital marketing analysis and reporting skills
• Excellent Powerpoint and Presentation skills