Brand Manager (Dial-A Delivery Marketplace) at Kutuma Kenya Limited

About the Role

• We are seeking a visionary Brand Manager to build and solidify our delivery aggregator platform as an indispensable part of our customers’ daily lives.
• Drawing on global best practices from top-tier on-demand marketplaces, you will be the custodian of our brand identity. In this role, you will bridge the gap between consumer needs and our merchant offerings (food, groceries, pharmacy, and retail) by executing culturally resonant, occasion-based marketing campaigns. You will work closely with the Business Development team to ensure our brand visibility acts as a magnet for top-tier merchant acquisition, proving that partnering with us elevates their own brand.

Strategic Objective

• Your primary goal is to drive top-of-mind, unaided brand awareness so that consumers inherently trust our platform to "have their back"
• during critical everyday moments. You will translate our master brand positioning into tangible, 360-degree campaigns (digital, OOH, audio, and in-app) that reduce customer acquisition costs, drive first-time orders, and create a halo effect that makes merchants eager to onboard and co-market with us.

Key Responsibilities

Brand Strategy & Positioning

• Narrative Ownership: Champion the core brand proposition across all internal and external touch points.
• Cultural Relevance: Localize the brand voice to ensure it resonates authentically with the target market (e.g., leveraging local slang, humor, and recognizable everyday friction points).
• Brand Guidelines: Oversee and enforce brand consistency across the entire ecosystem, including the app interface, rider gear, social media, and merchant packaging.

Campaign Management & Execution

• 360-Degree Rollouts: Plan and execute multi-channel seasonal and occasion-based campaigns (e.g., holiday hosting, back-to-office, weekend sports) to drive app downloads and order frequency.
• Agency Management: Collaborate with external creative, media, and production agencies. Brief them effectively, manage production timelines, and ensure creative outputs align with strategic goals and budgets.
• Content & Storytelling: Develop hero films, short digital edits, and audio scripts that clearly demonstrate the app's utility, the breadth of merchant categories, and the reliability of our delivery promise.

Merchant & Partner Marketing (B2B2C)

• Co-Marketing Synergies: Work hand-in-hand with the Business Development and Acquisition teams to integrate priority merchants into our brand campaigns, showcasing familiar brands to build consumer trust.
• Merchant Toolkits: Develop and distribute partner marketing toolkits (social assets, POS materials, receipt prompts, packaging stickers) that empower newly onboarded merchants to announce their presence on our app to their existing foot traffic.
• B2B Brand Value: Develop case studies and B2B marketing collateral that the Acquisition team can use to pitch the value of our brand visibility to prospective enterprise partners.

Cross-Functional Collaboration & Measurement

• Lifecycle & Product Marketing: Partner with Tech/ Product teams to weave the brand tone of voice into in-app messaging, push notifications, and retention loops, ensuring the brand experience continues smoothly post- download.
• Performance Tracking: Define, measure, and report on key brand health metrics (awareness, consideration, sentiment) using available data to optimize future media spend.

What You’ll Need (Qualifications & Skills)

• Experience: 4–7 years of experience in brand management, product marketing, or advertising, ideally within high-growth consumer tech, e- commerce, aggregators, or FMCG sectors.
• Creative Excellence: A strong portfolio demonstrating your ability to lead high-impact, culturally relevant creative campaigns from brief to execution.
• Local Market Mastery: Deep, intuitive understanding of local consumer behavior, media consumption habits, pop culture, and the competitive delivery landscape.
• Commercial Acumen: Ability to connect brand initiatives to commercial outcomes (Customer Acquisition Cost, Lifetime Value, Gross Merchandise Value). You understand that good brand marketing drives revenue.
• Stakeholder Management: Exceptional ability to collaborate across Sales/BD, Operations, Product, and external agency partners.
• Agility: Comfort operating in a fast-paced environment where speed-to- market and adaptability to changing consumer trends are critical.

Performance & Success Metrics (KPIs)

• Brand Health: Growth in unaided and aided brand awareness within priority geographic zones.
• Campaign ROI: Efficiency of brand media spend in driving top-of-funnel traffic, app installs, and first-time orders.
• Merchant Activation Rate: Percentage of onboarded merchants actively utilizing co-branded marketing toolkits and POS materials.
• Customer Engagement: Social share of voice, positive sentiment, and engagement rates on branded content.

Salary – KES 120,000/- per month.