Brand Manager - Guinness at Diageo

About the role:

The Guinness Brand Manager will support the development and execution of marketing strategies to deliver against Guinness’ clear 5-year growth plan.  

This role has the responsibility of delivering the NSV target for the brand through ownership of 3 key areas;

• Omnichannel connections strategy & implementation; including media & culture
• Innovation agenda; executing key innovation projects and leading the learning plan to shape the future pipeline
• Sampling agenda; consistent quality serves on lips of consumers

Role Responsibilities:

• Develop, implement & monitor annual strategic brand plan including effective management of allocated budget.
• Analyze market research data including secondary research and taking corrective action for enhancement of brand strategies.
• Inspire and motivate agencies to execute brilliantly - working pre-dominantly with promotions and media agencies.
• Own the execution of innovation projects, working cross functionally to deliver successful activation and delivery of Gate Value and Volume targets
• Work with the commercial teams to ensure their commitment and engagement in the plans, to deliver flawless execution.
• Effective management of brand advertising and sales promotion to generate brand growth.
• Plan and implement brand media strategy.
• Recommending, planning & co-coordinating brand PR activities likely to enhance the brand sales and image in the short or long term.
• Monitoring brand availability and sales and being proactive on factors affecting the brand sales and market share performance.
• Monitor competitor activities affecting the brand and take appropriate corrective action
• Regular and continuous monitoring of brand costs and profitability and recommend areas for improvement.
• Prepare monthly brand expenditure and variance report to control budgeted expenditure.
• Market intelligence through regular trade visits and utilizing this to enhance brand activities.
• Interaction with Regional Brand liaisons to give updates on implementation of Brand strategic plans.

Qualifications and Experience Required:

Experience / skills

• A Bachelor of Commerce Marketing or business degree or equivalent

What we expect from you

• 5+ years marketing experience preferably in a FMCG environment.
• Experienced in the development and execution of advertising strategies.
• Strong Data analytics, analytical thinking and insight generation.
• Strong interpersonal and communication skills and able to influence both internal and external teams.
• Digital marketing: planning and execution experience, preferred.