Brand Manager at HF Group

Overall Job Purpose

The Brand Manager will be responsible for facilitating brand activation through monitoring and evaluation so as to deliver the brand strategy.

Principle Accountabilities

• Formulating and assisting in brand activation and maintenance interventions.
• Facilitate development of branding material as well as advertising campaigns.
• Monitor and evaluate the brand against set benchmarks and industry best practice to deliver optimal value addition to the business
• Forecast and ensure that the brand is in tandem with the business strategy to enhance HFDI’s business and brand equity.
• Preparation and presentation of relevant reports for management decision making.
• Analyze how our brand is positioned in the market and develop targeted consumers insights
• Take brand ownership and provide communication strategies that bring the brand strategy to life
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies
• Develop briefs that drive creative development and create motivating stimulus to get targeted population to “take action”
• Monitor and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Monitor marketing, PR and advertising activities to ensure consistency with product line strategy
• Brainstorm new and innovative growth strategies
• Liaise with the advertising, digital & PR agencies to ensure delivery is timely and reflective of the brand positioning
• Take custody of the brand image in terms of publicity, branding, uniformity of collateral and look and feel

Minimum Qualifications, Knowledge and Experience

• A Business-Related degree froma recognized university.
• Chartered Institute of Management certification (CIM) is an added advantage
• 3 - 5 years’ experience of brand management preferable a financial institution.

Key Competencies and Skills

• In-depth understanding of the branding and creative briefing/development process
• Ability to think creatively and innovatively
• Professional judgment and discretion that comes from years of experience in the field
• Analytical skills to forecast and identify trends and challenges
• Strong research and analytical skills