Brand Manager-Personal Care at Unilever

Main Purpose of the Job

• Plays a key supporting role in the development and implementation of the integrated Brand Marketing Plan to achieve short and long-term business goals.
• In charge of the brand’s day to day operational activities including monitoring of brand performance on a monthly and quarterly basis.
• Build productive working relationship with Customer Development, CMI, regional category team Finance and Supply Chain to manage the brand’s day to day operations

Job Summary

• In charge of the development of the Brand Marketing Plan by developing an understanding of the drivers of brand growth and brand health and identifying key issues and opportunities
• In charge of execution of the integrated activity schedule ensuring consistency with BrandKey Vision and BrandVision Plan including communication strategy
• Accountable for the analysis of brand performance and brand health by constantly evaluating performance of national support activities and in-store implementation against measurable objectives (Score Card and Brand Quarterly Tracker). This includes the monitoring of progress against key trial and awareness measures, quality of in-store support, distribution and availability per channel ie. place, pricing and promotions in-store and initiating measuring the effectiveness and ROI of key activities.
• Identifies solutions and make recommendations to improve effectiveness based on performance monitoring.
• Delivers specific brand projects eg. co-branding with a major retailer.
• Monitors budget spend and provides timely communication to relevant stakeholders on overspend / cash availability

Key Requirements

• Bachelor’s Degree, post graduate business degree preferred (MBA)
• At least 4 years’ experience in marketing preferably dealing with Personal Care Brands
• Experience in project management
• Customer Marketing interface
• Builds Local Understanding
• Brand Marketing Planning skills
• Communications Deployment skills
• Monitoring and Implementing Solutions