Brand Manager SSA at Cipla

The Brand Manager is responsible for a given portfolio and therefore responsible for marketing activities for given portfolio across Sub Saharan African region (Active countries – Kenya, Uganda, Tanzania, Zambia, Mauritius, and Madagascar) in the changing industry scenario.

The Brand Manager will strategize, write, and implement marketing plans for given portfolio across SSA region. Brand Manager contributes and implements marketing strategy for assigned portfolio for region to achieve their sales.

Responsibilities

• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Develop strategies and tactics to get the word out about our brands and drive qualified use of our brands
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, event management, publicity, social media, performance analysis
• Produce valuable and engaging content for our sales teams that attract and convert our target audiences
• Build strategic relationships and partner with key healthcare organisations
• Track budgets with an eye towards maximizing gains and reducing costs
• Oversee and ensure approval of marketing material, from hard copy brochures, interactive digital content, case studies etc
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyse consumer behaviour and adjust promotional F2F and digital campaigns accordingly
• Source promotional material (quotes, lead times, samples, meet with suppliers, etc.)
• Assist with annual input into Function’s business plan/budget.
• Assist with tracking monthly cost centre spend.
• Creation and development of integrated marketing plans in conjunction with the Regional Marketing Manager.
• Brand Plan execution -includes but not limited to marketing initiatives and identifying appropriate marketing channels to reviewing and marketing materials development
• Development of messaging/communication essential to establishing brand recognition through guidance from Marketing Manager
• Management and fundamental leader in cross-functional brand team and coordinate working relationships and accountability various business functions, such as medical, regulatory affairs, sales, creative and project management departments.
• Constantly develops relationships with Area Sales Managers and Sales Representatives across the SSA region.
• Development of all Marketing Material for Sales representatives to be utilised in field.
• Development and manage marketing material for events collaterals for the product/s assigned.
• Ensures availability of promotional marketing materials for Sales Representatives to the utilised in field.
• Management of business and promotional activities in accordance with the relevant legal departments and ethical standards, including internal procedures.
• Plan and execute relevant digital marketing, including website content, email, social media and display advertising campaigns
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Manage relations with creative, events and other servicing departments with the organisation.
• Work closely with the Regional Marketing Manager in launching and providing materials for new product/s.
• Capacity building through collaboration with training manager per Brand plans
• Responsible for supply sales teams across the region with necessary electronic and printed promotional material and relevant clinical papers per therapeutic category where necessary.
• Ensure close communication within market sales force to evaluate the response and suitability of promotional materials, and to ensure optimal use by sales force.
• Key contact for all product related enquiries and ensure collaborative working environment with colleagues in Regulatory, Creative and Medical departments to address any issues that may arise.
• Creation and development of annual brand plans for products in SSA region.
• Leverage Marketing expertise and alignment with Global Marketing and Joint Venture Companies where relevant
• Regularly interact with line managers across business to ensure that marketing meets the needs of the business/ sales force.
• Build close relationships with Key Opinion Leaders across the region, through sponsorships and congresses.

Educational qualifications:

Biochemistry/ Science Degree

Additional marketing diploma or degree will be an advantage

Relevant experience:

Previous experience in a marketing role.

Experience within Pharmaceuticals would be advantageous.