Brand Manager at Telkom Kenya

Reporting to: Head of Brand and Communications

Band: 4.1

Department: Marketing

Role Purpose:

• Responsible for developing and effectively implementing marketing activities for the brand and driving the harmonization of brand position
• To manage the implementation of the integrated Brand & communication strategy at Telkom Kenya
• Responsible for growing and building the brand so as to achieve budgeted revenue, customers and market share

Key Duties and Responsibilities:

• Lead the integrated marketing process and guide execution of multi-platform plans, ensuring cohesive customer satisfaction across all touch points and leverage the brand promise
• Initiate brand innovation programs in conjunction with various agencies for Above the line, Below the line, and digital teams
• Spearheading the creative process (in conjunction with creative agencies) for marketing campaigns
• Working with cross-functional to align and deliver brand activities in a timely manner
• Support the development of the Brand Strategy inclusive of innovation and communication strategies that enable execution based on strong consumer insights and analyses.
• Develop Business Brief for Communication initiatives and provide feedback to cross functional teams and to make sure got to market plans are developed and executed according to brief.
• Support the development of Telkom activity calendar
• Assisting with the proposal and development of the A&P in collaboration with sales and distribution.
• Providing regular budget updates and forecasts throughout the year, conducting monitoring and evaluation initiatives and providing recommendations after the execution of all brand activities.
• Conducting and reporting regular brand performance and health reviews
• Develop and present a monthly competitor analysis report to the various stakeholders

Academic / Professional Qualifications

• Bachelor’s degree in Marketing or Business related field from a recognized institution
• 5 to 7 years hands on experience in Marketing
• Experience in brand development & project management

Professional Knowledge

• Active Listening – Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Critical Thinking -Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Time Management – Managing one’s own time and the time of others.

Professional Skills:

• Business acumen, strategic planning, project management, creativity, analytics, oral/written communication, matrix management, teambuilding and teamwork.
• Organizational adaptation and flexibility