Business Development and Marketing Officer at Ciala Hospital

Qualifications & Requirements

Applicants must meet the following requirements:

• Diploma or Degree in Sales & Marketing, Business Administration, Communication, or any other relevant business-related field
• Minimum of three (3) years’ experience in a similar role within a busy Level 4 hospital or healthcare institution
• Strong knowledge of Kisumu and surrounding regions, including community networks and corporate landscape
• Proven ability in healthcare marketing, patient acquisition, and business development
• Strong understanding of hospital services positioning and competitive healthcare marketing strategies
• Excellent communication, negotiation, and stakeholder engagement skills
• Ability to develop and execute effective marketing and outreach campaigns
• Experience in managing partnerships with corporates, insurers, NGOs, and community groups will be an added advantage
• Proficiency in digital marketing and social media engagement will be an added advantage
• High level of professionalism, creativity, and result-oriented mindset
• Ability to work independently and deliver measurable growth outcomes

Key Responsibilities

The successful candidate will be expected to:

• Develop and implement business development and marketing strategies to drive patient volume growth
• Build and maintain strong relationships with corporates, insurers, referral partners, and community stakeholders
• Promote hospital services including outpatient, inpatient, maternity, theatre, diagnostics, and specialized clinics
• Conduct market research and competitor analysis to identify growth opportunities
• Plan and execute outreach programs, health campaigns, and community engagement activities
• Strengthen hospital brand visibility across Kisumu and surrounding regions
• Manage hospital marketing communications, including digital platforms and promotional materials
• Support patient acquisition initiatives and conversion of leads into service utilization
• Track, analyze, and report on marketing performance and business development outcomes
• Collaborate with internal departments to align service delivery with market needs