Business Development Associate at Vendeur Afrique

About the job
Lead Generation and Prospecting:

• Research and identify prospective clients within the Pan African region who would benefit from our advertising services.
• Develop targeted lead lists and utilize various channels, including networking events, industry conferences, and online platforms, to generate new business leads.

Client Relationship Management:

• Cultivate and nurture relationships with potential clients through proactive outreach, meetings, presentations, and follow-up communications.
• Conduct needs assessments and consultations to understand client objectives, challenges, and requirements, and tailor our services to meet their needs.

Proposal Development and Pitching:

• Collaborate with our creative and strategic teams to develop customized proposals and presentations that showcase our capabilities, solutions, and value proposition to prospective clients.
• Deliver compelling pitches and presentations to key decision-makers, addressing their pain points and demonstrating how our agency can help achieve their business goals.

Contract Negotiation and Closing:

• Lead contract negotiations with prospective clients, ensuring terms and conditions are mutually beneficial and align with our agency's objectives and standards.
• Close new business deals and secure signed contracts, meeting or exceeding revenue targets and driving business growth for our agency.

Market Research and Analysis:

• Stay informed about industry trends, market developments, competitor activities, and emerging opportunities within the Pan African advertising landscape.
• Conduct market research and analysis to identify untapped market segments, niche opportunities, and potential areas for expansion.

Collaboration and Reporting:

• Collaborate closely with cross-functional teams, including creative, media, and production, to ensure seamless execution and delivery of client projects.
• Provide regular updates, reports, and insights to management on business development activities, pipeline progress, and revenue forecasts.

Requirements
Qualifications:

• Bachelor’s degree in business or a related field
• Chartered Institute of Marketers (CIM) certification is an added advantage.
• French Proficiency (written and spoken) is an added advantage.
• Strong network of contacts within the Pan African advertising ecosystem is highly desirable.
• Excellent communication, presentation, and negotiation skills, with the ability to articulate complex ideas and concepts persuasively.
• Strategic mindset with a results-driven approach and a track record of achieving or exceeding sales targets and KPIs.
• Proficiency in Microsoft Office Suite and CRM software (e.g., Salesforce) is preferred.
• Knowledge of the Pan African advertising landscape, cultural nuances, and market dynamics is a plus.

Experience:

• Proven experience 3-4 years in business development, sales, or account management within the advertising, marketing, or media industry.