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  • Posted: Jan 13, 2026
    Deadline: Jan 25, 2026
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  • Liberty Life Assurance Kenya is a life insurance provider that has been providing relevant products to Kenyans for over 50 years. Our purpose at Liberty is to make a difference in people’s lives by making financial freedom possible. We change realities and make freedom possible by providing innovative and relevant solutions that help our customers prote...
    Read more about this company

     

    Business Development Officer, Bancassurance

    The role holder will be responsible for driving and implementation of the sales strategy for the bancassurance channel to ensure achievement of the department’s targets.

    Key Responsibilities

    • Identify bancassurance business opportunities, negotiate and close business deals within the company quality business guidelines to increase the market share.
    • Drive achievement of the annual, quarterly and monthly production budget targets.
    • Manage quality of business, productivity and overall sales performance
    • Provide accurate and competitive quotations for all the products lines and ensure they are delivered promptly to banks and prospective clients.
    • Build up detailed knowledge about the company’s products and keep abreast of market conditions and developments.
    • Conduct continuous product training for assigned bancassurance agencies
    • Manage and maintain existing bancassurance client relationships to identify opportunities for cross selling, areas of growth and new business acquisition.
    • Exploit synergy with other Group companies to grow business
    • Liaise with internal departments to ensure customer instructions are executed within the set timelines to enhance levels of customer satisfaction, increase sales opportunities and thereby maximize revenue for the organization Manage direct sales relationships through assigned banks
    • Actively monitor customer preference and enhance business retention by offering solutions and services that meet or predict the existing clients’ future needs
    • Ensure credit control policy is adhered to in respect to business onboarded
    • Prepare timely, accurate, informative reports on performance of the distribution channel
    • Ensure the business sourced from licensed bancassurance intermediaries meet ethical practices and regulatory standards
    • Continuously liaise with ICT to ensure that the S&D module in PAS works in a robust and efficient way for delivery of the department’s objectives
    • Implement the Treat Customers Fairly (TCF) guidelines in Sales and Distribution
    • Embrace governance requirements with respect to KYC/AML/Data protection requirements per governing Acts.

    Qualifications

    • Bachelor’s degree in Marketing, Insurance, Economics, Actuarial Science or other business related discipline
    • Progress towards Diploma in Insurance (ACII or AIIK), (at least 3 papers or equivalent)

    Experience

    • At least three (3) years’ experience in the insurance industry, with demonstrated success in insurance sales and business development.

    Check how your CV aligns with this job

    Method of Application

    If you meet the above requirements, you are encouraged to forward your application and updated CV to humanresources@libertylife.co.ke by 25th January 2026. Clearly state the job title on the subject heading.

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