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  • Posted: Jan 13, 2026
    Deadline: Jan 25, 2026
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    Liberty Life Assurance Kenya is a life insurance provider that has been providing relevant products to Kenyans for over 50 years. Our purpose at Liberty is to make a difference in people’s lives by making financial freedom possible. We change realities and make freedom possible by providing innovative and relevant solutions that help our customers prote...
    Read more about this company

     

    Business Development Manager, Broker & Direct

    The role holder will be responsible for developing, maintaining and enhancing business relationship with all intermediaries (brokers, independent agencies and tied liberty/heritage agency force) and direct, with a focus to drive new business and retain existing accounts for group life and pension business in order to achieve group business targets.

    Key Responsibilities

    • To build sustainable relationships with all the intermediaries and direct clients in order to drive new accounts and retain business.
    • Develop sales budget, marketing strategies and implement long-term customer centric sales plans for Group Life and Pension to ensure high business acquisition and retention.
    • Monitor and prepare reports on periodical bases on new business closed, renewals and prospects progress for all the intermediaries.
    • Build and strengthen relationships among the Group Life and Pension staff in order to facilitate and fast track effective and efficient servicing of new and existing clients in line with the Service Level agreements.
    • Understand clients’ needs and drive cross selling initiatives among the Group Life and Pension clients to drive relevant product mix.
    • To continuously conduct competitor analysis of the market and develop adaptive strategies to ensure responsiveness and gain the competitive edge.
    • To conduct continuous product training for all intermediaries in order to ensure product knowledge and professionalism is upheld and clients are advised appropriately to avoid misrepresentation.
    • To ensure continuous compliance for all intermediaries in response to the changes in the regulatory environment, including annual IRA renewals.
    • To drive the intermediaries motivation agenda through the approved incentive programme to ensure continued support and enhanced relationship.
    • Build up detailed knowledge about the company’s products and keep abreast of market conditions and developments.

    Qualifications

    • Bachelor’s degree in Insurance, Marketing or other business-related discipline
    • Diploma in Insurance (ACII or AIIK)
    • Member of CII or IIK

    Experience

    • 10 years’ experience in the insurance industry, 3 of which should be in a supervisory role
    • Strong knowledge of insurance sales, agency management, and business development.

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    Branch Manager

    The role holder will be responsible for marketing, customer service, public relations, operations, management and overall running of the branch. The role performs oversight functions to other core duties and staff within the assigned branch.

    Key Responsibilities

    • Marketing strategy formulation and implementation for the region in line with overall company objectives
    • Contribute to the development of operational policies for the achievement of corporate plans as stipulated in the Business Strategy
    • Comply with and keep abreast of established policies, procedures, and applicable regulations in the branch operations for monitoring of business activities
    • Lead in maintaining and improving customer service by implementing Heritage’s customer experience standards to achieve customer satisfaction
    • Communicate management goals and objectives to staff through branch meetings
    • Ensure staff are well supervised, trained and developed to be technically competent to perform their duties
    • Ensure that the Performance Management process is embraced and continuously carried out for effective and efficient service to our customers with a view to achieve overall company business goals
    • Ensure branch profitability
    • Manage direct/individual clients’ sales, corporate and intermediary sales
    • Identify/ develop new business opportunities and intermediaries
    • Achieve branch revenue budget and growth targets
    • Management of renewals/ business retention
    • Ensure recruitment, training and licensing of intermediaries
    • Excellent customer service and complaints handling
    • Manage credit control/ premium collection
    • Maintain the Branch cash book
    • Market research and intelligence
    • Ensure accurate and competitive quotations are prepared and delivered promptly to prospective clients, brokers and agents
    • General management and administration of the branch office
    • Foster and maintain good corporate image through liaison with all competitors, intermediaries and the general public
    • Establish and maintain a good relationship and high public relations with intermediaries and clients, including visitations
    • Maintain close liaison with other departments in the Company.
    • Ensure safe custody of the Branch’s fixed assets by maintaining an asset register and appropriate insurances
    • Prepare timely, accurate, informative reports to management for decision making
    • Advise the Head, Retail Business and the Management on issues pertaining to the business
    • Attend all scheduled meetings to facilitate smooth operations
    • Embrace governance requirements with respect to KYC/AML/Data protection requirements per governing Acts.

    Qualifications

    • Bachelor’s degree in Insurance, Marketing or other business related discipline
    • Diploma in Insurance (ACII or AIIK)
    • Professional Membership of CII or IIK

    Experience

    • 10 years’ experience in the insurance industry, 3 of which should be in branch management.
    • Knowledge of intermediaries in the branch region and good business relationship with them.

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    Business Development Officer, Bancassurance

    The role holder will be responsible for driving and implementation of the sales strategy for the bancassurance channel to ensure achievement of the department’s targets.

    Key Responsibilities

    • Identify bancassurance business opportunities, negotiate and close business deals within the company quality business guidelines to increase the market share.
    • Drive achievement of the annual, quarterly and monthly production budget targets.
    • Manage quality of business, productivity and overall sales performance
    • Provide accurate and competitive quotations for all the products lines and ensure they are delivered promptly to banks and prospective clients.
    • Build up detailed knowledge about the company’s products and keep abreast of market conditions and developments.
    • Conduct continuous product training for assigned bancassurance agencies
    • Manage and maintain existing bancassurance client relationships to identify opportunities for cross selling, areas of growth and new business acquisition.
    • Exploit synergy with other Group companies to grow business
    • Liaise with internal departments to ensure customer instructions are executed within the set timelines to enhance levels of customer satisfaction, increase sales opportunities and thereby maximize revenue for the organization Manage direct sales relationships through assigned banks
    • Actively monitor customer preference and enhance business retention by offering solutions and services that meet or predict the existing clients’ future needs
    • Ensure credit control policy is adhered to in respect to business onboarded
    • Prepare timely, accurate, informative reports on performance of the distribution channel
    • Ensure the business sourced from licensed bancassurance intermediaries meet ethical practices and regulatory standards
    • Continuously liaise with ICT to ensure that the S&D module in PAS works in a robust and efficient way for delivery of the department’s objectives
    • Implement the Treat Customers Fairly (TCF) guidelines in Sales and Distribution
    • Embrace governance requirements with respect to KYC/AML/Data protection requirements per governing Acts.

    Qualifications

    • Bachelor’s degree in Marketing, Insurance, Economics, Actuarial Science or other business related discipline
    • Progress towards Diploma in Insurance (ACII or AIIK), (at least 3 papers or equivalent)

    Experience

    • At least three (3) years’ experience in the insurance industry, with demonstrated success in insurance sales and business development.

    go to method of application »

    Business Development Executive, Retail Life

    The role holder will be responsible for driving retail life sales growth by recruiting, leading, and supporting agency managers, team leaders and aggregators while building strong client and partner relationships.

    Key Responsibilities

    • Achieve Retail Life sales and cross-selling targets
    • Lead, coach, and manage agency sales teams
    • Generate new business from institutional and corporate clients
    • Conduct product training and performance reviews
    • Ensure compliance with regulatory and company policies
    • Maintain high customer service and retention standard

    Qualifications

    • Bachelor’s degree in Marketing, Insurance, Economics, Actuarial Science or other business related discipline
    • Progress towards Diploma in Insurance (ACII or AIIK), (at least 3 papers or equivalent)

    Experience

    • At least 5 years’ proven experience in Retail Life Insurance sales, with a minimum of 3 years managing and leading sales team.
    • Strong knowledge of insurance sales, agency management, and business development.

    Method of Application

    If you meet the above requirements, you are encouraged to forward your application and updated CV to humanresources@libertylife.co.ke by 25th January 2026. Clearly state the job title on the subject heading.

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