Campaign and Content Lead - Marketing & Communications at Sun King (Formerly Greenlight Planet)

About the role

Are you an adept content strategist with team leadership experience? Do you possess a blend of outstanding writing flair, creativity, and meticulous attention to detail? Have you delivered strategic and impactful integrated marketing campaigns? We invite you to join Sun King, one of Africa's premier green enterprises. We're on a mission to transition thousands of homes and businesses from polluting generators and hazardous kerosene to clean, affordable solar solutions.

In this newly established role, you'll spearhead a team of content and editorial specialists within our Communications team and wider Marketing departments. Working cross-functionally with regional marketing units, data insights groups, and multimedia professionals, your mandate will be to champion Sun King's solar innovations, human impact narratives, and broader mission across primarily African and Asian markets. This will involve, primarily, delivering targeted campaigns about the benefits of solar products directed at African consumers and, to a lesser extent, government and B2B audiences.

The team you would join

The campaign and content lead will sit within the Communications Team and support the broader Marketing Department. The incumbent will be at the helm of this dynamic group, ensuring seamless collaboration amongst a diverse array of professionals, including graphic designers, videographers, social media experts, and digital and traditional marketing strategists. Their collective aim is to elevate consumer awareness of Sun King's transformative solar products.

The team's approach is comprehensive, embracing both digital and traditional methods to initiate external-facing, public marketing and communication campaigns. Rooted in substantial industry expertise, the Communications Team brings to the fore a wealth of knowledge and a proven track record in executing inventive and impactful marketing, thought leadership and sales-led campaigns.

What you would be expected to do

• Strategically shape and implement our creative ideation, content creation, and editorial direction, closely liaising with the Head of Communications, Head of Marketing, Digital Communications Lead, Social Media Managers, and data-centric units.
• Work with the other verticals within the Communications and Marketing teams to translate creative ideas into actionable and differentiated communication elements across different channels and touchpoints, including TV, radio, print, product packaging, billboards, flyers and so on.
• Oversee the content calendar across all business verticals.
• Collaborate with product and regional marketing groups to cater to specific content requirements, ensuring consistent and integrated communication of our offerings.
• Manage and guide a team of copywriters in crafting impactful narratives tailored for Sun King product users and professional B2B audiences.
• Uphold and refine Sun King's brand identity across all communication materials.
• Infuse storytelling into how we market, sell and promote our products to consumers, ensuring that the communications are compelling and engaging in order to drive resonance and purchase.
• Articulate compelling stories from the communities we engage with.
• Drive the content creation lifecycle, from drafting freelancer outlines and creative briefs for agencies to overseeing content integration into our CMS.
• Author and edit diverse content, ranging from blogs to social media posts, ensuring alignment with our brand ethos, style, and SEO strategies.
• Partner with our African and Asian marketing teams to create region-specific content.
• Occasionally journey to rural regions in Africa and Asia to document our impact stories.

You might be a strong candidate if you

• 6+ years of experience in the communications and marketing domain.
• Skilled in the art of creative ideation and direction, that generates strong creative content that is engaging and that can influence habits, attitudes, and behaviour.
• Exceptional copywriting prowess characterised by flawless grammar and an engaging tone.
• Adeptness in distilling intricate information into succinct messages.
• Passion for social impact.
• Strong collaborative instincts and proven leadership acumen in the marketing communications field.
• Demonstrated experience in steering a brand's content trajectory, from creation to engagement metrics.
• Deep understanding of African audiences’ communication preferences and an interest in intercultural communications and content development.
• Deep knowledge of how to work with creative agencies and creative freelancers.
• Proven experience running integrated marketing campaigns.
• Experience navigating remote teams and understanding regional nuances in a global setup.
• Ability to develop rich narratives that build an interest in a brand.
• Experience translating dense technical information into clear and accessible communications.

What We Offer

• A platform for professional growth in a rapidly expanding, high-impact sector.
• Immerse in a collaborative culture, energized by employees of Sun King who are collectively motivated by fostering a transformative, sustainable venture.
• A genuinely global environment: Engage and learn alongside a diverse group from varied geographies and backgrounds.
• Tailored learning pathways through the Sun King Center for Leadership to elevate your leadership and managerial capabilities.