Channels & Digital Sales Manager at NCBA Group

Job Purpose Statement

• The role is responsible for driving business growth target across the Retail Digital Solutions propositions through identifying growth opportunities and coming up with relevant customer
• acquisition strategies and plans to achieve set targets.
• The role holder will respond to market changes with appropriate strategies and shall influence solution and product development to respond to market needs.
• uptake and utilization of the Bank’s Retail Channels and Digital Banking Products and Solutions for allocated portfolio, to increase DAU (Daily Active Users) and ARPU (Average Revenue Per Customer)
• Grow number of customers through digital acquisition to increase the unit’s product revenue, volume and market share in target markets.
• Carryout sales activities for allocated portfolio, including implementation of Business, Marketing and Promotional Strategies for all Channels and Digital Banking products and solutions.

Key Accountabilities (Duties and Responsibilities)

Financial Performance 50% 

• Develop strategies to target customers through different channels in collaboration with the marketing team to target partners and end clients with a view of increasing uptake of
• solutions.
• Achieve revenue targets, profitability and growth as per agreed budgets for allocated portfolio by implementing different acquisition initiatives.
• Monitor and review business performance and apply measures to ensure growth and return on investment.
• Balance sheet growth and management, driven through Digital Solutions and Channels for allocated portfolio.
• Partner with branch, and sales team network to generate sales: You will be required to work closely with the branch network to leverage its distribution to deliver solutions across the country.
• Conduct research to identify new markets and customer needs: You will be expected to come up with insights that can lead to customer acquisition and development of new products and solutions.

Portfolio & Customer Management 40% 

• Customer profiling to ensure targeting and acquisition of the appropriate customer to attain business targets.
• Maintain and nurture existing partner relationships through continuous engagement to ensure customer satisfaction and portfolio growth.
• Adopt appropriate communication strategies for each of the customer segments to ensure business plans are met.
• Monitor portfolio revenue generation, NPLs and minimize revenue leakage.
• Demonstrate a good understanding of emerging digital trends that are impacting day to day activities and be able to communicate these trends to customers and partners with a view of obtaining increased business.

Internal Business Processes (Risk and Compliance) 10% 

• Define and develop a robust acquisition framework that defines the targeting and acquisition process of a customer.
• Establish a governance model for customer acquisition and support in collaboration with other internal teams and ensure execution of the same.
• Actively participate in testing new Channels and Digital products, enhancements and new features on existing Products and Channels, to ensure that they meet customer expectations.
• Monitor, identify, highlight and recommend mitigation for Sales related risks, in conjunction with supporting units such as Operations, Information Technology, Risk, Audit, Compliance etc.

Ideal Job Specifications

Academic:

• University Degree (Second Upper or Equivalent) in a Business-related field majoring in Management, Marketing, Economics, Statistics, Finance or Administration.

Desired work experience:

• 6-8 years working experience with a minimum of 3 year’s Relationship/Account Management experience or equivalent.
• Experience in working with large data sets and analytics expertise will be an added advantage
• Experience in digital sales and social media marketing will be an added advantage
• Experience in managing agent relationships will be an added advantage.
• Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management.
• Proven track record in formulation and execution of sales strategy that resulted in business growth.