Chief Marketing Officer at Kenya Veterinary Vaccines Production Institute (KEVEVAPI)

 Job Ref: CMO - KVVPI / 001/12/2019

 Reporting to the Chief Executive Officer
 
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Duties and Responsibilities

• Establishing market networks both locally and internationally;
• Building a market data base for the vaccine products
• Evaluating performance of products in the market; 
• Developing necessary interventions in order to sustain relevance of products in the market; 
• Developing sales and marketing strategies; 
• Undertaking market research surveys for products developed by the Institute;
• Securing contracts with internal and external clients;
• Developing business plans and strategies for marketing of products;
• Determining product, price, and focused needs; 
• Preparation of annual work plans and budgets. 
• Liaising with the Legal Office on patenting and licensing; 
• Liaising with other service providers in the industry on marketing of vaccines products; 
• Supervise Staff; 
• Identifying marketing opportunities for products; 
• Drawing of policy documents on marketing.
• Create, direct, and implement the Institute’s promotional programs to stimulate awareness and sales in particular market segments

 
Academic and Professional Qualifications

• A Bachelor’s Degree in Business Administration
• A Master’s Degree in Business administration or a relevant field
• Professional Certification in marketing is an added advantage 
• Be registered member of a Professional Body (Marketing) with a valid membership  
• Five (5) Years work experience in marketing in a private enterprise.
• Meet the requirements of Chapter Six of the Constitution of Kenya, 2010 on Leadership and integrity.

Skills and Abilities 

• Has ideally worked in a start-up or high-growth environment
• Strong analytical skills
• A proven leader with very strong verbal and written communication and interpersonal skills
• Experienced in all elements of the marketing mix
• Experienced in social media marketing
• Creative and innovative; capable of driving the creation of new ideas
• A strong strategic thinker with the ability to grasp and conceive business strategy
• Strong decision-making and critical thinking skills
• High energy and enthusiastic
• High tolerance to ambiguity.
• Ability to understand changing market dynamics, translating them into actionable strategies to achieve the Institute’s objectives.

 
NB: Candidates who had applied earlier need not to re-apply.