Chief Marketing Officer at Kenya Veterinary Vaccines Production Institute (KEVEVAPI)

Job Summary

VPI.13 Job Ref: CMO - KVVPI / 001/12/2019

Academic and Professional Qualifications

• A Bachelor’s Degree in Business Administration
• A qualification in marketing.
• A Master’s Degree in Business administration or a relevant field
• Professional Certification in marketing is an added advantage
• Be registered member of a Professional Body (Marketing) with a valid membership
• Five (5) Years work experience in marketing in a private enterprise.
• Meet the requirements of Chapter Six of the Constitution of Kenya, 2010 on Leadership and integrity

Skills and Abilities

• Has ideally worked in a start-up or high-growth environment
• Strong analytical skills
• A proven leader with very strong verbal and written communication and interpersonal skills
• Experienced in all elements of the marketing mix
• Experienced in social media marketing
• Creative and innovative; capable of driving the creation of new ideas
• A strong strategic thinker with the ability to grasp and conceive business strategy
• Strong decision-making and critical thinking skills
• High energy and enthusiastic
• High tolerance to ambiguity.
• Ability to understand changing market dynamics, translating them into actionable strategies to achieve the institute's objectives

Responsibilities

• Establishing market networks both locally and internationally.
• Building a market data base for the vaccine products.
• Evaluating performance of products in the market.
• Developing necessary interventions in order to sustain relevance of products in the market.
• Developing marketing strategies.
• Undertaking market research surveys for products developed by the Institute.
• Securing contracts with internal and external clients.
• Developing business plans and strategies for marketing of products.
• Preparation of annual work plans and budgets.
• Liaising with the Legal Office on patenting and licensing.
• Liaising with other service providers in the industry on marketing of vaccines products.
• Supervising marketing Staff.
• Identifying marketing opportunities for products.
• Drawing policy documents on marketing.
• Creating, directing, and implementing the Institute’s promotional programs to stimulate awareness in particular market segments.