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  • Posted: Jul 26, 2022
    Deadline: Not specified
  • Diageo is the world’s leading premium drinks company, a business built on the principles and foundations laid by the giants of our industry.
    Read more about this company


    Commercial Performance Analyst - Trade Assets

    Purpose of the Role:

    The Commercial Performance Analyst will be responsible for collecting, compiling and analyzing sales & related data and providing valuable feedback and actionable insights to assist in the governance of commercial planning process

    Key Accountabilities

    Data management

    • Create and updates the SFA system with all the approved activities for execution by the sales team
    • Reviews the data changes processes to ensure compliance with business process and highlight any deviation for actions by the Commercial Performance Manager – Assets.
    • Defines the structure of any additional data sets required to complete analysis of a given business problem, collects and cleanses the data for analysis.
    • Support with data quality assurance and data cleansing of existing data sets for analysis.

    Performance Reporting & Management

    • Engages with the divisional Commercial Performance Managers to identify issues affecting execution of BTL plan and updates for actioning by the Commercial Performance Manager – Assets
    • On an ongoing and ad hoc bases reports on and verifies daily, Weekly and monthly Key performance Indicators (KPI) are updated based on the customer marketing team needs
    • Identifying and understanding performance trends, assessing performance against targets and highlights opportunities
    • Process and analyze large datasets, producing clear findings and recommendations
    • Manage and book the calendar of the various stakeholders to execute the customer marketing routines

    Dashboard Automation and Change Management

    • Gathering and refining of requirements to build dashboards that address customer marketing team business needs.
    • Develops tests and trains the team to navigate and generate insights from the dashboard developed.
    • Develops a business case on any additional enhancements that are not within the current system capabilities.
    • User Acceptance Testing (UAT) on enhancement build in the existing systems (DMS, Trax, CPM, SDP).

    Vendor Management and internal Communications

    • Manages the relationship vendors delivering non-Shopper and Channel activities – Branding and licences for vehicles and outlets.
    • Tracks and follows through the approvals of NACADA and BCLB approval for activities
      Publication of the bi-weekly sales magazines.

    Leadership Capabilities:

    Win through Execution

    • Lead bold execution in a fast moving world.
    • Demand brilliant execution to ensure we always win at the point of purchase.

    Inspire through Purpose

    • Amplify our purpose internally and externally.
    • Demand brilliant execution to ensure we always win at the point of purchase.

    Shape the Future

    • Create focus and ownership for shaping Diageo’s future ambition.
    • Set context and empower people to experiment and unlock opportunities for growth.

    Invest in Talent

    • Harness the full extent of Diageo’s talent and diversity
    • Build and coach diverse teams to unlock performance and growth 

    Required Skills:

    • Performance monitoring and evaluation
    • Market research, intelligence
    • Business performance monitoring
    • Business development
    • Change management
    • Sales management

    Entry level requirements – skills and experience:


    • Bachelor's degree in Business Administration, Accounting, Economics, Finance, Statistics, computer science, programming; Master's in a similar business field is a plus.
    • Advanced MS Excel and MS SQL skills
    • +3 years’ experience in Business analytics, Finance or Sales role or related field
    • Strong attention to detail.
    • Ability to follow defined business processes.
    • Ability to manage and monitor data quality.

    Essential Experience:

    • Exceptional analytical, conceptual, research and quantitative skills.
    • Ability to manage people performance, coaching and development of a multi-disciplined team.
    • Proactive structured problem-solving skills.
    • Above-average communication skills.
    • The ability to influence stakeholders and work closely with them to determine acceptable solutions.

    Desirable Experience

    • Basic financial awareness, understanding of commercial business performance drivers & budgeting processes.
    • Proficient in use of standard business (MS Office), SAP/ERP systems, and Diageo packages.
    • Experience working within the Performance Management structure of KPI’s and Tier Review Meeting Structure.

    Method of Application

    Interested and qualified? Go to Diageo on to apply

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