Commercial Performance Analyst - Trade Assets at Diageo

Purpose of the Role:

The Commercial Performance Analyst will be responsible for collecting, compiling and analyzing sales & related data and providing valuable feedback and actionable insights to assist in the governance of commercial planning process

Key Accountabilities

Data management

• Create and updates the SFA system with all the approved activities for execution by the sales team
• Reviews the data changes processes to ensure compliance with business process and highlight any deviation for actions by the Commercial Performance Manager – Assets.
• Defines the structure of any additional data sets required to complete analysis of a given business problem, collects and cleanses the data for analysis.
• Support with data quality assurance and data cleansing of existing data sets for analysis.

Performance Reporting & Management

• Engages with the divisional Commercial Performance Managers to identify issues affecting execution of BTL plan and updates for actioning by the Commercial Performance Manager – Assets
• On an ongoing and ad hoc bases reports on and verifies daily, Weekly and monthly Key performance Indicators (KPI) are updated based on the customer marketing team needs
• Identifying and understanding performance trends, assessing performance against targets and highlights opportunities
• Process and analyze large datasets, producing clear findings and recommendations
• Manage and book the calendar of the various stakeholders to execute the customer marketing routines

Dashboard Automation and Change Management

• Gathering and refining of requirements to build dashboards that address customer marketing team business needs.
• Develops tests and trains the team to navigate and generate insights from the dashboard developed.
• Develops a business case on any additional enhancements that are not within the current system capabilities.
• User Acceptance Testing (UAT) on enhancement build in the existing systems (DMS, Trax, CPM, SDP).

Vendor Management and internal Communications

• Manages the relationship vendors delivering non-Shopper and Channel activities – Branding and licences for vehicles and outlets.
• Tracks and follows through the approvals of NACADA and BCLB approval for activities
  Publication of the bi-weekly sales magazines.

Leadership Capabilities:

Win through Execution

• Lead bold execution in a fast moving world.
• Demand brilliant execution to ensure we always win at the point of purchase.

Inspire through Purpose

• Amplify our purpose internally and externally.
• Demand brilliant execution to ensure we always win at the point of purchase.

Shape the Future

• Create focus and ownership for shaping Diageo’s future ambition.
• Set context and empower people to experiment and unlock opportunities for growth.

Invest in Talent

• Harness the full extent of Diageo’s talent and diversity
• Build and coach diverse teams to unlock performance and growth 

Required Skills:

• Performance monitoring and evaluation
• Market research, intelligence
• Business performance monitoring
• Business development
• Change management
• Sales management

Entry level requirements – skills and experience:

Qualifications

• Bachelor's degree in Business Administration, Accounting, Economics, Finance, Statistics, computer science, programming; Master's in a similar business field is a plus.
• Advanced MS Excel and MS SQL skills
• +3 years’ experience in Business analytics, Finance or Sales role or related field
• Strong attention to detail.
• Ability to follow defined business processes.
• Ability to manage and monitor data quality.

Essential Experience:

• Exceptional analytical, conceptual, research and quantitative skills.
• Ability to manage people performance, coaching and development of a multi-disciplined team.
• Proactive structured problem-solving skills.
• Above-average communication skills.
• The ability to influence stakeholders and work closely with them to determine acceptable solutions.

Desirable Experience

• Basic financial awareness, understanding of commercial business performance drivers & budgeting processes.
• Proficient in use of standard business (MS Office), SAP/ERP systems, and Diageo packages.
• Experience working within the Performance Management structure of KPI’s and Tier Review Meeting Structure.