Communications Assistant at Centonomy

• The Communications Associate supports the execution of Centonomy’s communications and visibility strategy by managing day-to-day content, campaigns, and audience engagement across platforms.
• This role is execution-focused, ensuring that content is published consistently, campaigns are delivered on time, and messaging aligns with brand and program objectives. You will play a key role in driving awareness, nurturing audiences, and supporting program enrollment through high-quality communication.

Key Responsibilities

• Content Planning & Execution
• Manage and maintain the content calendar across all platforms (social media, email, website).
• Write and publish engaging, value-led content aligned with defined content pillars.
• Ensure consistency in tone, messaging, and brand voice across all communications.
• Campaign Support
• Support the execution of marketing campaigns for program launches, events, and trial classes.
• Assist in developing campaign briefs for designers, videographers, and media buyers.
• Coordinate timelines to ensure timely delivery of campaign assets and content.
• Social Media & Community Management
• Manage day-to-day social media posting and engagement.
• Respond to comments, messages, and inquiries in a timely and professional manner.
• Monitor audience feedback and flag insights or trends to the team.
• Website & CRM Support
• Update website content to reflect new program intakes, events, and key information.
• Support the setup and management of CRM tools (e.g., Monday.com boards, tracking links)
• Ensure accurate tracking of leads and campaign attribution links.
• Content Production Coordination
• Work closely with the Digital Content Creator to plan and execute visual and video content.
• Liaise with external designers and consultants to ensure briefs are clear and outputs meet expectations.
• Review drafts and provide feedback to ensure alignment with brand guidelines.
• Cross-Department Collaboration
• Work with the Programs team to translate class content into audience-friendly messaging.
• Collaborate with Client Relations to incorporate testimonials, feedback, and success stories into content.
• Support Communications Lead in aligning content with overall campaign goals.
• Performance Tracking & Reporting
• Track basic performance metrics across content and campaigns (engagement, reach, clicks).
• Compile weekly or monthly reports on content performance.
• Support optimization efforts by identifying what content resonates with audiences.

Key Competencies

• 2–3 years of experience in communications, marketing, or social media management
• Strong writing and content creation skills
• Familiarity with social media platforms, content scheduling tools, and basic analytics
• Experience working with creative teams (designers, videographers) is an added advantage
• Strong organizational and time management skills
• Ability to work collaboratively in a fast-paced environment