Communications Officer at Armada Human Capital

PRIMARY RESPONSIBILITIES:

• Develop, write and edit marketing and communications materials, including press releases, blog posts and social media content
• Work with School Heads and other stakeholders to conceptualize and implement communications strategies and campaigns.
• Work closely with Heads of business units in Generating and executing marketing campaigns across social media platforms such as Twitter, Facebook, Instagram, YouTube, School events etc.
• Working closely with Heads of business units, graphics team and the ICT department to develop content and marketing materials such as leaflets, flyers, posters and newsletters, e-newsletters and videos.
• Involving key stakeholders for product development at each stage of campaign, and reporting results once completed
• Collaborate with Senior Management in preparing communication budgets and monitoring expenses
• Working closely with the procurement team to ensure service providers e.g. media, printers and publishers in the production of marketing materials such as leaflets, flyers, posters and newsletters, including e-newsletters and videos in the required standard and agreed timelines.
• Contribute to the implementation of marketing strategies and Conduct market research to identify opportunities for promotion and growth
• Track analytics and create reports detailing successes and failures of communications campaigns.
• Ensure that all communication and marketing material aligns with RGS brand standards, mission, vision and values of RGS.
• Maintain digital media archives including photos and videos for future use.
• Respond to media inquiries and perform media outreach to achieve brand placement in publications
• Develop escalation protocols for managing communication crises, should they arise
• Liaising with events coordinators to maximize visibility at conferences, receptions and exhibitions, including compiling product and literature lists to display or demonstrate.
• RGS Alumni Engagement – Responsible for developing a comprehensive engagement program that builds and sustains positive relationships with alumni and enhances their loyalty to the brand

ROLE DELIVERABLES:

• Sustained Brand recognition
• Marketing growth - Increase client/parents retention and loyalty
• Aligned and centralized Communication contents as per RGS brand standards and values
• Increased positive customer engagement on social media all marketing channels
• Increased Alumni engagement and loyalty

KNOWLEDGE, SKILLS & EXPERIENCE:

• Bachelor’s degree in communications or related fields (Corporate Communications, Development Communication, International Relations, Broadcast Media, Print Media or related fields) with demonstrated experience in environment journalism/writing
• 3-4 years’ minimum experience in a similar position
• Experience in an educational institute is an added advantage
• Understand the best practices of main social media channels including Facebook, Instagram, Pinterest, etc
• Must possess exceptional writing skills and be able to compose engaging and accurate content
• Strong communicator who works well independently and with a team
• Superior time management skills and the ability to juggle multiple projects simultaneously
• Understanding of communications, public relations and marketing best practices
• Ability to think strategically and identify ways to improve communication efforts
• Must be resourceful and take initiative even when given minimal direction Any other assigned responsibility