Communications Officer – Content Development at Strathmore University

Basic job summary:

The holder of this job will develop and implement digital strategies to drive engagement in campaigns, membership growth and education enrolment across existing and new platforms including Facebook, Twitter, Instagram, LinkedIn and others.

Duties & Responsibilities:

• Implement the social media strategy
• Manage all the University’s social media channels:- Facebook, Twitter, Instagram and LinkedIn.
• Oversee stills, video and design production for content of four social media organic campaigns.
• Develop and manage online paid campaigns throughout the year.
• Develop a content calendar for all the digital platforms monthly
• Develop social media communities and online discussions to increase the University engagement rate
• Responsible for compiling analytical reports for the team showing results (Return on Investment)
• Work with other faculty’s and departments to standardize social media content on their different Facebook pages.
• Form key relationships with influencers across the social media platforms
• Keep up to date with key trends in the digital media space.
• Write at least 2 articles per week

Minimum Academic Qualifications:

• Bachelor’s degree in Communications.

Experience:

• At least 3 years’ experience in writing content for blogs, newspapers, websites and different social media channels Competencies and Attribute

Competencies and Attributes

• Excellent writing skills and writing skills
• Critical thinking
• Analytical skills
• People Skills
• Excellent command of written and spoken English and Kiswahili.
• Integrity and strong interpersonal skills
• Strong attention to detail and ability to follow through with a high level of accuracy