Communications Officer- Social Media at Strathmore University

Basic job summary:

• The Social Media Associate will support the PR department through brand awareness efforts by creating, scheduling, and monitoring content across all social media platforms. This role is responsible for helping grow our digital presence, engage with our online community, and drive meaningful traffic and conversions through strategic content and campaigns. implementing data ingestion framorks,

Duties & Responsibilities:

• Responsible for creating and publishing engaging content across all relevant platforms, maintaining a consistent brand voice and posting schedule.
• He/she will manage day-to-day community interactions, including responding to
• comments and messages, and actively engaging with followers to build a strong online presence.
• This role also supports campaign execution in collaboration with marketing and design teams, ensuring content aligns with broader company objectives and branding.
• The position holder will also monitor performance metrics such as engagement, reach, and follower growth, providing regular reports with insights and recommendations for optimization.
• They are expected to stay current with platform trends, tools, and best practices, continuously suggesting innovative content ideas to keep the brand relevant and engaging.
• The role plays a key part in ensuring a positive and consistent brand image online.

Minimum Academic Qualifications:

• A bachelor’s degree in marketing, communications, public relations, journalism, digital media or a related field is typically required.

Experience:

• 1–3 years of hands-on experience managing social media platforms (such as Instagram, Facebook, LinkedIn, Twitter/X, TikTok) in a professional setting, either in-house or at an agency
• Proven ability to create and schedule engaging content, including writing captions, basic graphic design (e.g. using Canva or Adobe tools), and short-form video editing (e.g. Reels, TikTok)
• Experience using social media management tools (e.g. Hootsuite, Buffer, Later, Sprout Social, or similar)
• Familiarity with analytics and reporting, with the ability to track performance metrics and interpret insights to optimize strategy
• Understanding of brand voice, tone, and visual consistency, and experience applying these across various social platforms
• Knowledge of current social media trends, platform algorithms, and audience behavior
• Experience with paid social advertising, influencer collaborations, or content planning for campaigns
• Must possess strong content writing skills and the ability to live-tweet or create content in real-time, demonstrating the capacity to work effectively under pressure.
• Good article writing and journalistic skills, including the ability to source information, conduct basic research, and develop well-structured articles is preferred.

Competencies and Attributes:

• High level of personal integrity and professionalism. Strong knowledge of major social media platforms (Instagram, Facebook, LinkedIn, TikTok, X/Twitter) and how to tailor content for each.
• Proficiency with content creation tools such as Canva, Adobe Creative Suite, or mobile video editing apps is essential. Understanding of social media best practices, platform algorithms, and community engagement strategies.
• Experience with social media management and scheduling tools (e.g., Hootsuite,
• Buffer, Later) and basic knowledge of performance analytics, SEO for social, and digital marketing.
• Familiarity with paid social advertising and influencer collaborations is a plus.